How SEOFinder researches and compares tools

Facts come from each vendor's own pages: its website, pricing page, help centre and product documentation. Each verified fact records the source page, the date it was checked and the vendor's supporting wording. Third-party reviews, listicles and logo sites are not used as sources. Every tool page lists its sources.

A tool marked Vendor-checked has key facts checked against the vendor's own documentation, with sources and dates recorded. It does not mean SEOFinder has used the product.

Vendor documentation describes what a vendor says a product does. It cannot confirm how well a feature works, how accurate its data is, or whether every plan behaves as described. That needs hands-on testing, which SEOFinder has not done yet; when it does, those facts will be labelled separately. A tool marked Provisional has no details verified against official sources yet.

Two separate labels describe every capability: what the vendor offers, and how we know it. They are never combined into one status.

Offered

The vendor lists this capability.

Partial

Offered with limitations, or only part of the capability.

Paid add-on

Available for an extra fee on top of a plan.

Not offered

The vendor states it is not offered.

Unknown

We found no vendor documentation either way. The capability may still exist; this is not the same as Not offered.

Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.

Checked against the vendor's own pages on the date shown. Not independently tested.

Not yet verified. Recorded, but not yet confirmed against a source.

Recorded, but not yet confirmed against a source.

No source found. We found no documentation to check.

We found no documentation to check.

An asterisk (*) marks a claim that is recorded but not yet verified against a source.

Vendors often list a capability on some plans without saying whether cheaper plans have it. We record the cheapest plan where a capability is confirmed and say exactly that:

• Confirmed from Starter, the lowest paid plan: available from the entry plan. If the tool also has a free plan, we add that availability on the free plan is not verified.
• Confirmed from Pro. Availability on lower plans not verified. We do not describe this as “Pro only” or “Enterprise only” unless the vendor says so explicitly.
• Add-on from Lite: offered for an extra fee from that plan.
• Plan not specified: the vendor documents the capability but not which plans include it.

• Prices are read from the vendor's pricing page and recorded per plan, with the billing period. The date of the last check is shown on every tool page.
• A tool's headline price is its cheapest month-to-month price; where only annual billing is offered, it is the monthly equivalent, always labelled “billed annually”.
• Annual totals are shown only where the vendor lists them. SEOFinder does not calculate totals or savings.
• Promotional prices are labelled “Limited-time offer”, with the standard price and end date where the vendor states them. A promotion becomes the headline price only when the plan lists no regular price. When an offer with a stated end passes that end, it is no longer shown as current: the vendor's standard price takes its place, or “Pricing requires verification” when no standard price is confirmed. Offers without a stated end are flagged for re-checking after 30 days.
• Where a vendor sells several products priced separately, the headline price names the product it applies to, and prices per location or per client say so (“$1/location/mo”). Quote-only plans the vendor does not name are shown as “Contact sales — Custom pricing”; plan names are never invented.
• Unknown prices are never treated as free. Prices are always shown in the vendor's own currency. For the directory's price sort and filters only, euro and pound prices are converted to US dollars at a dated European Central Bank reference rate (currently 27 Oct 2026), and approximate dollar amounts are marked ≈. A currency without a recorded rate is never converted or guessed.
• The lowest listed plans of different tools are not necessarily equivalent, so SEOFinder never declares one tool cheaper or better value.

• Missing information is shown as Unknown, never as “Not offered”. In comparisons, a capability documented for only one tool is listed as unknown for the other, not as a difference.
• Where a vendor's own pages disagree, the claim stays unverified until the conflict is resolved.
• Some vendor sites block automated checks. Their details stay unverified rather than being filled in from other sources.
• Research notes that are not vendor statements, such as notes about how a page was read, are kept internally and not shown as product details.

Descriptions, strengths, trade-offs and “best suited for” notes are SEOFinder's own editorial summary of each vendor's documentation. They are labelled as editorial, stored apart from vendor facts, and published only after a person reviews them; tool pages show the review date. A review checks the wording against our vendor records, not the product itself. They are not user reviews, and we do not publish ratings or scores during the beta. “Built for” audiences are labelled as vendor-stated.

1. 1.

   Source from official material

   We start from each vendor's own website, pricing page and documentation. Third-party listicles are not treated as sources of truth.

2. 2.

   Record in a fixed structure

   Each tool gets the same fields: categories, pricing plans, trial and free-plan availability, capability claims, integrations, use cases, pros and cons, and alternatives. Editorial opinion is stored separately from vendor facts.

3. 3.

   Mark uncertainty explicitly

   Every claim is either verified (checked against a cited source on a recorded date) or unverified. Missing data is shown as unknown, never as “not offered”. If we cannot confirm a price, we show “Pricing not verified” rather than estimate one.

4. 4.

   Review manually, then date it

   A claim is only marked verified once it has been checked against the vendor's current materials, with the source page, date and supporting wording recorded. Claims we test ourselves will be labelled “independently tested”; no product has been tested yet. Tool pages show when the profile was last checked, when pricing was last verified, and the sources used.

5. 5.

   Re-check regularly

   SaaS pricing and features change often. Reviewed entries will be re-checked periodically and whenever we learn of a change.

Starting price

The lowest paid price per month (billed monthly, or the monthly equivalent of an annual plan), otherwise a free plan, one-time licence or custom quote. Unknown prices are never treated as free, and unverified prices rank after verified ones. Sorting uses US dollars at a dated ECB reference rate; annual-only plans count at their monthly equivalent but are labelled as an annual commitment.

Free trial and free plan

Whether the vendor publicly offers a trial or a permanently free tier.

AI visibility monitoring

Tracks brand mentions or citations in AI assistants and AI search answers.

Automated content generation

Generates drafts or full articles with AI.

Automated publishing

Pushes content directly to a CMS such as WordPress.

Content optimization

Scores or guides content against ranking competitors.

Keyword research

Keyword discovery with volume or difficulty data.

Rank tracking

Monitors positions in traditional search results over time.

Technical site audit

Crawls a site to find technical and on-page issues.

Backlink analysis

Explores referring domains and link profiles.

Backlink building

Helps acquire new backlinks, for example through outreach tooling or link exchanges.

Structured data markup

Generates, deploys or validates schema.org structured data.

Business listing management

Publishes and syncs business details (name, address, hours) to maps and directory listings.

Local citation audit

Finds where a business is listed online and checks the details for consistency.

Review management

Monitors, requests or replies to customer reviews.

Automated client reporting

Builds scheduled reports or dashboards from connected marketing data sources.

• We don't accept payment for placement, ranking or coverage.
• The directory is ordered by price or name, chosen by you. Featured tools and popular comparisons are editorial selections, not rankings.
• We don't publish star ratings or scores during the beta.
• We don't publish fabricated user reviews or testimonials.
• We don't present unverified prices or capabilities as confirmed.

SEOFinder intends to earn revenue through affiliate commissions. This means that in the future, some links to vendor websites may be affiliate links: if you click one and later buy, SEOFinder may receive a commission at no extra cost to you.

Today, SEOFinder has no affiliate partnerships. None of the links on this site are affiliate links, and no vendor has paid for inclusion or placement.

When affiliate links are introduced, they will be clearly labelled, and they will not affect which tools we list, how we describe them, or how results are ordered. Tools without an affiliate program will continue to be covered on equal terms.

• Our data set is small and not exhaustive.
• Pros, cons and use cases are editorial summaries, not test results.
• Feature names differ across vendors; we map them to our own categories.
• Plan limits (seats, credits, prompts) are shown as the vendor lists them, not compared numerically.
• Verified facts reflect vendor documentation; we have not independently tested the products.
• Some vendor sites block automated checks, so their details stay unverified.

Vendors and visitors: if a price, plan or capability is out of date or wrong, email hello@seofinder.app with the tool, the page and, if possible, a link to the vendor's page that shows the correct information. Corrections are checked against the vendor's own documentation before anything changes.

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