Bing Webmaster Tools
Microsoft's free web service for site owners to monitor Bing search and AI citations.
Key facts
- Lowest listed plan
- Free · Free; paid prices not verified
- Billing
- No paid price listed
- Free plan
- Yes
- Free trial
- Unknown
- Prices last verified
- 30 Oct 2026
- Verification
- Vendor-checkedVerified 30 Oct 2026 against vendor documentation. Not independently tested.
What Bing Webmaster Tools does
Bing Webmaster Tools is a free Microsoft web service for verified site owners. It reports Bing search performance and AI citations, and includes a site scan, backlink and keyword research reports, URL submission and an API.
Built for (vendor-stated)
- Publishers
No editorial summary yet
SEOFinder hasn't written strengths, trade-offs or fit for Bing Webmaster Tools. The pricing and capabilities below come from Bing Webmaster Tools's own documentation, checked 30 Oct 2026, not from reviews or testing.
See alternatives to compareBing Webmaster Tools pricing and plans
Vendor documentation, 30 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested.Prices as listed by Bing Webmaster Tools; annual totals only where the vendor lists them. Lowest plans differ in limits between tools, so compare what each plan includes. How we check prices
| Plan | Month-to-month | Billed annually | Limits and inclusions (vendor-listed) |
|---|---|---|---|
| Free | Free | Requires an account and a verified site; sites can be verified manually or imported from Google Search Console. | |
Paid add-ons
Bing Webmaster Tools capabilities
Checked against Bing Webmaster Tools's documentation on 30 Oct 2026 unless a row says otherwise; not independently tested. The plan column shows where a capability is confirmed, not that lower plans lack it.
- Offered6
- Partial1
- Paid add-on0
- Not offered0
- Unknown5
- * Not yet verified
| Capability | Availability | Confirmed plan | Evidence |
|---|---|---|---|
| AI visibility3 | |||
| AI visibility monitoringTracks brand mentions or citations in AI assistants and AI search answers. | Availability: Offered | Confirmed plan: Confirmed on the free plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI visibility monitoringChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “AI Performance extends those insights to AI-generated answers by showing where and how content from your site is referenced as a source across AI experiences.” Notes: The AI Performance report covers Microsoft Copilot, AI-generated summaries in Bing and select partner integrations. Released as a public preview. |
| Microsoft Copilot trackingMonitors Microsoft Copilot answers. | Availability: Offered | Confirmed plan: Confirmed on the free plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Microsoft Copilot trackingChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “shows how publisher content appears across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations” Notes: Covers citations of the verified site in Microsoft Copilot answers. |
| Citation and source trackingShows which pages AI answers cite as sources. | Availability: Offered | Confirmed plan: Confirmed on the free plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Citation and source trackingChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “For the first time, you can understand how often your content is cited in generative answers, with clear visibility into which URLs are referenced and how citation activity changes over time.” Notes: Shows total citations, cited pages and grounding query phrases for the verified site. A Topics Portfolio tab (beta) groups grounding queries into topics. |
| Research1 | |||
| Keyword researchKeyword discovery with volume or difficulty data. | Availability: Offered | Confirmed plan: Confirmed on the free plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Keyword researchChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Keyword research – The Keyword research feature allows you to check the phrases and keywords that searchers are looking for in Bing Search, and their corresponding search volumes.” Notes: Search volumes are for Bing Search. |
| Technical SEO2 | |||
| Technical site auditCrawls a site to find technical and on-page issues. | Availability: Offered | Confirmed plan: Confirmed on the free plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Technical site auditChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Site scan – The Site scan feature is an on-demand site audit tool, which crawls your site and checks for common technical SEO issues.” Notes: On-demand site scan, plus SEO reports with page-level recommendations, URL inspection, a site explorer and a robots.txt tester. |
| Structured data markupGenerates, deploys or validates schema.org structured data. | Availability: Partial | Confirmed plan: Confirmed on the free plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Structured data markupChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “URL inspection – The URL inspection feature enables you to inspect Bing’s indexed version of a specific URL, or the version of your website that has potential indexing issues related to crawling, processing content, adhering to Bing Webmaster guidelines, and SEO and schema issues.” Notes: URL inspection reports schema issues for a single URL. Bing Webmaster Tools does not generate or deploy markup. |
| Backlinks1 | |||
| Backlink analysisExplores referring domains and link profiles. | Availability: Offered | Confirmed plan: Confirmed on the free plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink analysisChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Backlinks – The Backlinks report generates information about your site’s backlink profile, including the total number of referring pages, referring domains and anchor texts.” Notes: Includes a Disavow Links tool. |
Unknown: 5 capabilitiesNo vendor documentation found either way. Unknown is not the same as Not offered.
Content
- Automated content generationGenerates drafts or full articles with AI.
- Content optimizationScores or guides content against ranking competitors.
Publishing
- Automated publishingPushes content directly to a CMS such as WordPress.
Research
- Rank trackingMonitors positions in traditional search results over time.
Backlinks
- Backlink buildingHelps acquire new backlinks, for example through outreach tooling or link exchanges.
Integrations
3 verified in vendor documentation, 0 not yet verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Google Search ConsoleConfirmed on the free plan
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.WordPressConfirmed on the free plan
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Public APIConfirmed on the free plan
Sources
Official Bing Webmaster Tools pages read on 30 Oct 2026. These are the vendor's own claims; SEOFinder has not independently tested them.
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