MarketMuse
Topic-model content scoring, content briefs and content planning
Key facts
- Lowest listed plan
- Free · Free; paid prices not verified
- Billing
- No paid price listed
- Free plan
- Yes
- Free trial
- YesPlans covered not recorded
- Prices last verified
- 30 Oct 2026
- Verification
- Vendor-checkedVerified 30 Oct 2026 against vendor documentation. Not independently tested.
What MarketMuse does
MarketMuse is a web app that scores content against a topic model, builds content briefs and content plans, and analyzes a site's content inventory for topic authority and gaps. A limited free tier is offered; paid tiers are sold through a demo.
Built for (vendor-stated)
- Publishers
- Agencies
- Enterprises
No editorial summary yet
SEOFinder hasn't written strengths, trade-offs or fit for MarketMuse. The pricing and capabilities below come from MarketMuse's own documentation, checked 30 Oct 2026, not from reviews or testing.
See alternatives to compareMarketMuse pricing and plans
Vendor documentation, 30 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested.Prices as listed by MarketMuse; annual totals only where the vendor lists them. Lowest plans differ in limits between tools, so compare what each plan includes. How we check prices
| Plan | Month-to-month | Billed annually | Limits and inclusions (vendor-listed) |
|---|---|---|---|
| Free | Free | 1 user, 10 queries a month; no site inventory, tracked topics or Content Briefs | |
| Optimize | Contact sales — Custom pricing | 1 site inventory, 1 user, 100 tracked topics, 100 queries a month; 5 Content Briefs and 1 Content Strategy Document a month | |
| Research | Contact sales — Custom pricing | 1 site inventory, 3 users, 1,000 tracked topics, unlimited queries; 10 Content Briefs and 3 Content Strategy Documents a month | |
| Strategy | Contact sales — Custom pricing | 1 site inventory, 5 users, 10K tracked topics, unlimited queries; 20 Content Briefs and 5 Content Strategy Documents a month; all 9 brief types | |
Paid add-ons
MarketMuse capabilities
Checked against MarketMuse's documentation on 30 Oct 2026 unless a row says otherwise; not independently tested. The plan column shows where a capability is confirmed, not that lower plans lack it.
- Offered5
- Partial0
- Paid add-on0
- Not offered0
- Unknown6
- * Not yet verified
| Capability | Availability | Confirmed plan | Evidence |
|---|---|---|---|
| Content3 | |||
| Automated content generationGenerates drafts or full articles with AI. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Automated content generationChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Our Optimize application has a generative AI component to help you create content faster” Notes: Generative AI assistance inside the Optimize editor; the vendor does not write content for customers |
| Content optimizationScores or guides content against ranking competitors. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content optimizationChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “MarketMuse Optimize helps you write, review, and optimize your content.” Notes: Content Score from 0 to 100 against a topic model; Optimize is listed on all subscriptions |
| Content briefsGenerates outlines or briefs from search results. | Availability: Offered | Confirmed plan: Confirmed from Optimize, the lowest paid planAvailability on the free plan not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content briefsChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “MarketMuse Content Briefs provide all of the research that underlies the outline.” Notes: 5 / 10 / 20 Content Briefs a month on Optimize / Research / Strategy; nine brief types listed on Strategy |
| Research2 | |||
| Keyword researchKeyword discovery with volume or difficulty data. | Availability: Offered | Confirmed plan: Confirmed on the free plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Keyword researchChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Go to the Research application and enter a relevant topic or keyword. MarketMuse will create a topic universe of related keywords” Notes: Keywords, SERP X-ray and SERP Heatmap listed on every plan, including Free |
| Keyword clusteringGroups keywords by shared search results or intent. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Keyword clusteringChecked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “creating a Cluster Analysis document. MarketMuse creates the clusters” |
Unknown: 6 capabilitiesNo vendor documentation found either way. Unknown is not the same as Not offered.
AI visibility
- AI visibility monitoringTracks brand mentions or citations in AI assistants and AI search answers.
Publishing
- Automated publishingPushes content directly to a CMS such as WordPress.
Research
- Rank trackingMonitors positions in traditional search results over time.
Technical SEO
- Technical site auditCrawls a site to find technical and on-page issues.
Backlinks
- Backlink analysisExplores referring domains and link profiles.
- Backlink buildingHelps acquire new backlinks, for example through outreach tooling or link exchanges.
Integrations
No integrations recorded yet.
Sources
Official MarketMuse pages read on 30 Oct 2026. These are the vendor's own claims; SEOFinder has not independently tested them.
Alternatives to MarketMuse
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