Similarweb

Website traffic and competitor intelligence, plus SEO tools and AI brand visibility.

Key facts

Lowest listed plan: $199/moCompetitive Intelligence plan
Billing: Month-to-month billing
Free plan: Yes, Free version
Free trial: YesPlans covered not recorded
Prices last verified: 30 Oct 2026
Verification: Vendor-checkedVerified 30 Oct 2026 against vendor documentation. Not independently tested.

Compare Similarweb with

5 plans listed
15 of 19 capabilities documented
2 integrations recorded

What Similarweb does

Similarweb estimates website traffic, engagement, audiences and marketing channels for any site, for benchmarking against competitors. Its Web Intelligence packages add keyword research, rank tracking, site audit, backlinks and AI brand visibility tracking; enterprise packages and an API are sold through sales.

Built for (vendor-stated)

Enterprises

No editorial summary yet

SEOFinder hasn't written strengths, trade-offs or fit for Similarweb. The pricing and capabilities below come from Similarweb's own documentation, checked 30 Oct 2026, not from reviews or testing.

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Similarweb pricing and plans

Vendor documentation, 30 Oct 2026

Prices as listed by Similarweb; annual totals only where the vendor lists them. Lowest plans differ in limits between tools, so compare what each plan includes. How we check prices

Plans and prices
Plan	Month-to-month	Billed annually	Limits and inclusions (vendor-listed)
Free version	Free		A high-level sample of the data on similarweb.com, with a limited set of features and no deeper drill-downs.
Competitive Intelligence	Month-to-month$199/mo	Billed annually$125/mo	1 user, 3 months of historical data, 100 monthly data credits. Website traffic and engagement, demographics, marketing channels and competitor alerts. No SEO, AI visibility or ad intelligence tools.
Competitive Intel & SEO & AEO	Month-to-month$399/mo	Billed annually$333/mo	1 user, 6 months of historical data, 100 monthly data credits. Adds keyword research, rank tracker, site audit and backlinks, and AI brand visibility with 150 tracked prompts.
Competitive Intel, SEO & AEO & Ads	Month-to-month$649/mo	Billed annually$542/mo	1 user, 6 months of historical data, 500 monthly data credits. Everything in Competitive Intel & SEO & AEO plus ad intelligence (creatives, search and display ads, ad spend).
Businesses & Enterprises	Contact sales — Custom pricing		Custom packages through sales: suites for competitive intelligence, strategic SEO, ads and Gen AI, up to 37 months of historical data, AI Studio, data feeds, APIs, MCP, BI tool integrations and SSO.

Paid add-ons

None recorded for the capabilities we track.

Check current pricing on Similarweb's site

Similarweb capabilities

Checked against Similarweb's documentation on 30 Oct 2026 unless a row says otherwise; not independently tested. The plan column shows where a capability is confirmed, not that lower plans lack it.

Offered14
Partial1
Paid add-on0
Not offered0
Unknown4
* Not yet verified

Similarweb capabilities: availability, confirmed plan and evidence
Capability	Availability	Confirmed plan	Evidence
AI visibility8
AI visibility monitoringTracks brand mentions or citations in AI assistants and AI search answers.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI visibility monitoring Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “AI Brand Visibility Track brand mentions, topic visibility, and competitive share of voice.” Notes: Listed on Competitive Intel & SEO & AEO and above, with 150 tracked prompts. AI referral traffic from Grok, Claude and Microsoft Copilot is also measured. Source for AI visibility monitoring
ChatGPT trackingMonitors answers from ChatGPT.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for ChatGPT tracking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Similarweb's AI Brand Visibility tracker currently covers ChatGPT, Google AI Mode, Gemini, and Perplexity.” Source for ChatGPT tracking
Google AI Mode trackingMonitors Google AI Mode answers.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Google AI Mode tracking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Similarweb's AI Brand Visibility tracker currently covers ChatGPT, Google AI Mode, Gemini, and Perplexity.” Source for Google AI Mode tracking
Perplexity trackingMonitors Perplexity answers.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Perplexity tracking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Similarweb's AI Brand Visibility tracker currently covers ChatGPT, Google AI Mode, Gemini, and Perplexity.” Source for Perplexity tracking
Gemini trackingMonitors Google Gemini answers.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Gemini tracking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Similarweb's AI Brand Visibility tracker currently covers ChatGPT, Google AI Mode, Gemini, and Perplexity.” Source for Gemini tracking
Citation and source trackingShows which pages AI answers cite as sources.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Citation and source tracking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Citation Analysis Identify the sources influencing AI answers for your topics down to the exact link so you can build stronger partnerships.” Notes: Listed on Competitive Intel & SEO & AEO and above. Source for Citation and source tracking
AI competitor benchmarkingCompares brand visibility against competitors in AI answers.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI competitor benchmarking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “competitor comparison section also includes share of voice metrics, sentiment score comparisons, and citation source breakdowns across brands.” Notes: Share of voice, sentiment and citation sources compared across brands. Source for AI competitor benchmarking
Prompt trackingTracks a defined set of prompts over time.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Prompt tracking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “AEO Intelligence AI Brand Visibility 150 tracked prompts” Notes: 150 tracked prompts on Competitive Intel & SEO & AEO and on Competitive Intel, SEO & AEO & Ads. Source for Prompt tracking
Research4
Keyword researchKeyword discovery with volume or difficulty data.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Keyword research Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Keyword Research Generate relevant keywords with traffic, difficulty, and trending insights for SEO and PPC.” Notes: Listed on Competitive Intel & SEO & AEO and above. Source for Keyword research
Rank trackingMonitors positions in traditional search results over time.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Rank tracking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Rank and click data Track your performance daily and over time On mobile and desktop, from country down to city or zip code - track the rank of your business’ most important keywords.” Notes: Daily updates on mobile and desktop. Listed on Competitive Intel & SEO & AEO and above. Source for Rank tracking
Local rank trackingTracks positions in map and local results, by location.	Availability: Offered	Plan not specified	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Local rank tracking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Local SEO tracking Monitor your local rankings Zero in on your target audience and target SERP with our local SEO tracking. We cover 190 countries and show you the SERP makeup and features specific to your target location.” Notes: Rankings down to city or zip code level. Source for Local rank tracking
SERP feature trackingRecords which search result features (such as featured snippets or AI Overviews) appear for tracked keywords.	Availability: Offered	Plan not specified	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for SERP feature tracking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “See SERP features that are present, and what percentage you own, and more specifically: see which keyword and page ranks within each SERP feature, including AI Overviews.” Notes: Includes AI Overviews. Source for SERP feature tracking
Technical SEO1
Technical site auditCrawls a site to find technical and on-page issues.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Technical site audit Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Technical SEO Audit Crawl any site to find technical issues and optimization opportunities.” Notes: Listed on Competitive Intel & SEO & AEO and above. Source for Technical site audit
Backlinks2
Backlink analysisExplores referring domains and link profiles.	Availability: Offered	Confirmed plan: Confirmed from Competitive Intel & SEO & AEOAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink analysis Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Backlink Analysis Check backlink profiles to assess authority, relevance, and growth.” Notes: Listed on Competitive Intel & SEO & AEO and above. Source for Backlink analysis
Backlink monitoringAlerts on new or lost backlinks.	Availability: Partial	Plan not specified	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink monitoring Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Monitor daily backlink gains and losses to understand link momentum.” Notes: Daily backlink gains and losses are shown in Backlink Analytics. Source for Backlink monitoring

Unknown: 4 capabilitiesNo vendor documentation found either way. Unknown is not the same as Not offered.

Content

Automated content generationGenerates drafts or full articles with AI.
Content optimizationScores or guides content against ranking competitors.

Publishing

Automated publishingPushes content directly to a CMS such as WordPress.

Backlinks

Backlink buildingHelps acquire new backlinks, for example through outreach tooling or link exchanges.

Integrations

2 verified in vendor documentation, 0 not yet verified.

Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Public APIConfirmed from Businesses & EnterprisesAvailability on lower plans not verified.
Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Looker Studio

Sources

Official Similarweb pages read on 30 Oct 2026. These are the vendor's own claims; SEOFinder has not independently tested them.

Alternatives to Similarweb

Tools in a similar category, not ranked. Compare plans and documented capabilities side by side.

No alternatives have been selected for Similarweb yet. Use “Compare Similarweb with” at the top of the page to pick any listed tool, or browse Competitor research tools.