SpyFu

Competitor SEO and PPC keyword research with ad history, rank tracking and site audits.

Key facts

Lowest listed plan: $39/moBasic plan
Billing: Month-to-month billing
Free plan: Yes, Free version
Free trial: No
Prices last verified: 30 Oct 2026
Verification: Vendor-checkedVerified 30 Oct 2026 against vendor documentation. Not independently tested.

Compare SpyFu with

4 plans listed
11 of 14 capabilities documented
2 integrations recorded

What SpyFu does

SpyFu shows the organic keywords and Google Ads keywords competitors rank for and buy, with ad and ranking history, plus rank tracking, an AI-assisted site audit and scheduled PDF reports. It is a web app with a free version and an API on Pro + AI and Team plans.

Built for (vendor-stated)

Agencies
Enterprises

No editorial summary yet

SEOFinder hasn't written strengths, trade-offs or fit for SpyFu. The pricing and capabilities below come from SpyFu's own documentation, checked 30 Oct 2026, not from reviews or testing.

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SpyFu pricing and plans

Vendor documentation, 30 Oct 2026

Prices as listed by SpyFu; annual totals only where the vendor lists them. Lowest plans differ in limits between tools, so compare what each plan includes. How we check prices

Plans and prices
Plan	Month-to-month	Billed annually	Limits and inclusions (vendor-listed)
Free version	Free		Limited search results with no time limit. Keyword tracking and full results need a paid plan.
Basic	Month-to-month$39/mo	Billed annually$29/mo	1 user. 10k-row search results and exports, 1 live site tracking project, 5k weekly tracked keyword rankings, 10 automated reports. Site audit: 50k crawl pages and 1,000 AI fixes a month, connect and publish on 1 site. No historical data, RivalFlow, ChatGPT integration, AI Brand Monitoring, GSC integration, white-label reporting or API.
Pro + AI	Month-to-month$59/moPromotional price ($59 for the 1st month), regular price $119	Billed annually$89/mo	1 user included, extra users $30 each. Unlimited search results and exports, 10 live site tracking projects, 10+ years of historical data, 15k weekly tracked keyword rankings, 100 automated reports. Site audit: 500k crawl pages and 5,000 AI fixes a month, connect and publish on 3 sites. RivalFlow for 1 site, ChatGPT integration, AI Brand Monitoring, GSC integration, white-label reporting and API access.
Team / Agency	Month-to-month$249/mo	Billed annually$187/mo	5 users included, extra users $30 each. Unlimited search results, exports and live site tracking projects, 50k weekly tracked keyword rankings, unlimited automated reports. Site audit: 2M crawl pages and 10,000 AI fixes a month, connect and publish on 5 sites. RivalFlow for 5 sites.

Paid add-ons

None recorded for the capabilities we track.

Check current pricing on SpyFu's site

SpyFu capabilities

Checked against SpyFu's documentation on 30 Oct 2026 unless a row says otherwise; not independently tested. The plan column shows where a capability is confirmed, not that lower plans lack it.

Offered11
Partial0
Paid add-on0
Not offered0
Unknown3
* Not yet verified

SpyFu capabilities: availability, confirmed plan and evidence
Capability	Availability	Confirmed plan	Evidence
AI visibility2
AI visibility monitoringTracks brand mentions or citations in AI assistants and AI search answers.	Availability: Offered	Confirmed plan: Confirmed from Pro + AIAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI visibility monitoring Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “AI Brand Monitoring ... Know how your brand is portrayed in AI-generated answers.” Notes: AI Brand Monitoring is listed on Pro + AI and Team / Agency. Source for AI visibility monitoring
ChatGPT trackingMonitors answers from ChatGPT.	Availability: Offered	Confirmed plan: Confirmed from Pro + AIAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for ChatGPT tracking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “See summaries and mentions of your brand (and rivals) as ChatGPT presents them.” Source for ChatGPT tracking
Content1
Content optimizationScores or guides content against ranking competitors.	Availability: Offered	Confirmed plan: Confirmed from Pro + AIAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content optimization Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Optimize pages for better visibility in AI and search with RivalFlow AI. Powered by SpyFu data.” Notes: RivalFlow AI suggests page improvements; 1 site on Pro + AI, 5 on Team / Agency. Source for Content optimization
Research2
Keyword researchKeyword discovery with volume or difficulty data.	Availability: Offered	Confirmed plan: Confirmed from Basic, the lowest paid planAvailability on the free plan not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Keyword research Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers, click-through rate, more.” Notes: Includes competitor organic and Google Ads keywords. 10k-row search results on Basic; unlimited on Pro + AI and Team / Agency. Source for Keyword research
Rank trackingMonitors positions in traditional search results over time.	Availability: Offered	Confirmed plan: Confirmed from Basic, the lowest paid planAvailability on the free plan not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Rank tracking Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “5k Weekly tracked keyword rankings” Notes: Weekly updates. 5k tracked keyword rankings on Basic, 15k on Pro + AI, 50k on Team / Agency. Source for Rank tracking
Technical SEO3
Technical site auditCrawls a site to find technical and on-page issues.	Availability: Offered	Confirmed plan: Confirmed from Basic, the lowest paid planAvailability on the free plan not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Technical site audit Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Site Audit runs a comprehensive crawl of your website and checks for issues across every major SEO category” Notes: 50k crawl pages a month on Basic, 500k on Pro + AI, 2M on Team / Agency. AI-generated fixes: 1,000, 5,000 and 10,000 a month. Source for Technical site audit
Automatic changes to the live siteApplies SEO changes to the published website itself, for example through a script or plugin.	Availability: Offered	Confirmed plan: Confirmed from Basic, the lowest paid planAvailability on the free plan not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Automatic changes to the live site Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Connect your site once, approve each change, and send fixes live.” Notes: Approved site audit fixes (such as titles and meta descriptions) are published through a script snippet. Connect and publish on 1 site on Basic, 3 on Pro + AI, 5 on Team / Agency. Source for Automatic changes to the live site
JavaScript renderingRenders JavaScript while crawling, as a browser would.	Availability: Offered	Plan not specified	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for JavaScript rendering Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “To turn it on, go to your project’s crawl settings, find Rendering , and turn on JavaScript .” Notes: Optional JavaScript rendering in site audit crawl settings. Source for JavaScript rendering
Backlinks1
Backlink analysisExplores referring domains and link profiles.	Availability: Offered	Plan not specified	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink analysis Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Check Competitor Backlinks by Keyword Find out which backlinks do your competitors have that you don't.” Notes: Backlink research by domain and by keyword. Source for Backlink analysis
Reporting2
Automated client reportingBuilds scheduled reports or dashboards from connected marketing data sources.	Availability: Offered	Confirmed plan: Confirmed from Basic, the lowest paid planAvailability on the free plan not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Automated client reporting Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Instead of an on-page PDF, you can get this keyword group’s performance summary delivered to your inbox. You can also add email addresses so that clients and colleagues can get the recap sent directly to them.” Notes: Scheduled PDF reports by email. 10 automated reports on Basic, 100 on Pro + AI, unlimited on Team / Agency. Source for Automated client reporting
White-label reportsReports or dashboards carry the agency's own branding instead of the vendor's.	Availability: Offered	Confirmed plan: Confirmed from Pro + AIAvailability on lower plans not verified.	Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for White-label reports Checked against vendor documentation on 30 Oct 2026. Not independently tested. Vendor wording: “Custom reports give you flexibility to present domain-specific presentations in PDF-ready exports. You can remove any SpyFu branding before you share it.” Notes: Listed on Pro + AI and Team / Agency. Source for White-label reports

Unknown: 3 capabilitiesNo vendor documentation found either way. Unknown is not the same as Not offered.

Content

Automated content generationGenerates drafts or full articles with AI.

Publishing

Automated publishingPushes content directly to a CMS such as WordPress.

Backlinks

Backlink buildingHelps acquire new backlinks, for example through outreach tooling or link exchanges.

Integrations

2 verified in vendor documentation, 0 not yet verified.

Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Google Search ConsoleConfirmed from Pro + AIAvailability on lower plans not verified.
Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Public APIConfirmed from Pro + AIAvailability on lower plans not verified.

Sources

Official SpyFu pages read on 30 Oct 2026. These are the vendor's own claims; SEOFinder has not independently tested them.

Alternatives to SpyFu

Tools in a similar category, not ranked. Compare plans and documented capabilities side by side.

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