Frase vs Rankscale
Plans, prices and documented capabilities side by side, from each vendor's own documentation.
A side-by-side reference, not a recommendation. Neither product has been independently tested.
Change the comparison
Lowest listed plan
Starter · $49/mo month-to-month
Vendor-checked26 Oct 2026 · Not independently tested
Rankscale
Lowest listed plan
Essentials · $17/mo billed annually (annual commitment)
Vendor-checked26 Oct 2026 · Not independently tested
Summary
Frase focuses on Content optimization; Rankscale focuses on GEO & AI visibility.
- 7documented differences
- 5documented the same for both
- 11documented for one tool only
- 1unknown for both
- Billing
- Frase: Month-to-month billing
- Rankscale: Annual billing required
- Free plan
- Frase: Unknown
- Rankscale: Unknown
- Free trial
- Frase: Yes · 7 days, no card required
- Rankscale: Yes · 7 days
- AI engines tracked
- Frase: ChatGPT (confirmed from Starter, the lowest paid plan); Perplexity (confirmed from Professional); Gemini and Claude (confirmed from Scale)
- Rankscale: ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Claude and Copilot (confirmed from Essentials, the lowest paid plan)
Documented differences
Both tools documented, and the support or plan differs.
- Automated content generation
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Rankscale: Not offered
- Content optimization
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Rankscale: PartialPlan not specified
- Rank tracking
- Frase: PartialConfirmed from Starter, the lowest paid plan
- Rankscale: Not offered
- Technical site audit
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Rankscale: PartialConfirmed from Essentials, the lowest paid plan
Documented for one tool only
No documentation was found for the other tool. That is unknown, not a missing capability.
- Unknown for Rankscale: Automated publishing, Backlink analysis, Backlink building, Content briefs, Content refresh, Scheduled publishing, Backlink monitoring, Link-building outreach
Pricing
- Rankscale's lowest listed price requires annual billing; compare it with the other tool's annual-billing price where one is listed.
- The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.
- Plans
- Frase:
- Starter$49/mo month-to-month$39/mo billed annually
Limits of Starter
1 seat, 1 site; 10 articles and 50 audit pages/mo; 20 AI Visibility prompts; ChatGPT and Google AI only
- Professional$129/mo month-to-month$103/mo billed annually
Limits of Professional
3 seats, 5 sites; 40 articles, 250 audit pages/mo; 50 AI Visibility prompts; Perplexity added
- Scale$299/mo month-to-month$239/mo billed annually
Limits of Scale
5 seats, up to 10 domains; 100 articles, 1,000 audit pages/mo; 75 AI Visibility prompts; Claude and Gemini added
- EnterpriseContact sales — Custom pricing
Limits of Enterprise
Custom seats/limits, white-label, SSO/SAML
- Starter$49/mo month-to-month$39/mo billed annually
- Rankscale:
- Essentials · annual commitment$17/mo billed annually
Limits of Essentials
Yearly only (monthly $20 shown struck through). 120 credits/month (up to 480 AI answers), 2 brand dashboards, 10 page audits; no sentiment, data exports, Data Studio, REST API or team workspaces. MCP is included.
- Pro$99/mo month-to-month$84/mo billed annually
Limits of Pro
1,200 credits/month (up to 4,800 AI answers); 10 brand dashboards; 50 page audits; Data Studio integration; no REST API.
- Pro+$229/mo month-to-month$195/mo billed annually
Limits of Pro+
3,000 credits/month (up to 12,000 answers); 25 dashboards; 100 page audits; REST API.
- Growth$385/mo month-to-month$327/mo billed annually
Limits of Growth
5,500 credits/month (up to 22,000 answers); 50 dashboards; 200 page audits; agency program benefits; white-labeled dashboard links with API.
- Enterprise$780/mo month-to-month$663/mo billed annually
Limits of Enterprise
12,000 credits/month (up to 48,000 answers); 100 dashboards; 200 page audits.
- Custom PlanContact sales — Custom pricing
Limits of Custom Plan
Quoted individually.
- Essentials · annual commitment$17/mo billed annually
- Prices last verified
- Frase: 26 Oct 2026
- Rankscale: 30 Oct 2026
Capabilities
OfferedPartialPaid add-onNot offeredUnknown* Not yet verified
Not offered means the vendor says so. Unknown means we found no vendor documentation either way; the capability may still exist.
AI visibility3 differences · 3 documented for one tool only
- AI visibility monitoring
Evidence for AI visibility monitoring
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
- ChatGPT tracking
Evidence for ChatGPT tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
- Google AI Overviews trackingOne side unknown
Evidence for Google AI Overviews tracking
- Frase: No vendor documentation found.
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: Unknown
- Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
- Google AI Mode trackingOne side unknown
Evidence for Google AI Mode tracking
- Frase: No vendor documentation found.
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: Unknown
- Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
- Perplexity trackingDiffers
Evidence for Perplexity tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: OfferedConfirmed from ProfessionalAvailability on lower plans not verified.
- Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
- Gemini trackingDiffers
Evidence for Gemini tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: OfferedConfirmed from ScaleAvailability on lower plans not verified.
- Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
- Claude trackingDiffers
Evidence for Claude tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: OfferedConfirmed from ScaleAvailability on lower plans not verified.
- Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
- Microsoft Copilot trackingOne side unknown
Evidence for Microsoft Copilot tracking
- Frase: No vendor documentation found.
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: Unknown
- Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
- Citation and source tracking
Evidence for Citation and source tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: OfferedPlan not specified
- Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
- AI competitor benchmarking
Evidence for AI competitor benchmarking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: OfferedPlan not specified
- Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
- Prompt tracking
Evidence for Prompt tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: OfferedPlan not specified
- Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Content & publishing2 differences · 4 documented for one tool only
- Automated content generationDiffers
Evidence for Automated content generation
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Rankscale: Not offered
- Automated publishingOne side unknown
Evidence for Automated publishing
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: No vendor documentation found.
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Rankscale: Unknown
- Content optimizationDiffers
Evidence for Content optimization
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentationVendor notes: Guidance only; 'it doesn't create content from scratch'. Source for Rankscale
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Rankscale: PartialPlan not specified
- Content briefsOne side unknown
Evidence for Content briefs
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: No vendor documentation found.
- Frase: OfferedPlan not specified
- Rankscale: Unknown
- Content refreshOne side unknown
Evidence for Content refresh
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: No vendor documentation found.
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Rankscale: Unknown
- Scheduled publishingOne side unknown
Evidence for Scheduled publishing
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: No vendor documentation found.
- Frase: OfferedPlan not specified
- Rankscale: Unknown
SEO research1 difference
- Keyword research
Evidence for Keyword research
- Frase: No vendor documentation found.
- Rankscale: No vendor documentation found.
- Frase: Unknown
- Rankscale: Unknown
- Rank trackingDiffers
Evidence for Rank tracking
- Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Rank monitoring via Content Guard on a limited number of pages; not a standalone rank tracker Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
- Frase: PartialConfirmed from Starter, the lowest paid plan
- Rankscale: Not offered
Technical SEO1 difference
- Technical site auditDiffers
Evidence for Technical site audit
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: Verified 26 Oct 2026 against vendor documentationVendor notes: Beta, page-level; 10/50/100/200/200 page audits per month by plan. Source for Rankscale
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Rankscale: PartialConfirmed from Essentials, the lowest paid plan
Backlinks4 documented for one tool only
- Backlink analysisOne side unknown
Evidence for Backlink analysis
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Rankscale: No vendor documentation found.
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Rankscale: Unknown
- Backlink buildingOne side unknown
Evidence for Backlink building
- Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Drafts only: 'Nothing goes out on your behalf'; Frase does not build or buy links Source for Frase
- Rankscale: No vendor documentation found.
- Frase: PartialPlan not specified
- Rankscale: Unknown
- Backlink monitoringOne side unknown
Evidence for Backlink monitoring
- Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Full scan every 30 days, not continuous Source for Frase
- Rankscale: No vendor documentation found.
- Frase: PartialConfirmed from Starter, the lowest paid plan
- Rankscale: Unknown
- Link-building outreachOne side unknown
Evidence for Link-building outreach
- Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Drafts only: 'Nothing goes out on your behalf'; Frase does not build or buy links Source for Frase
- Rankscale: No vendor documentation found.
- Frase: PartialConfirmed from Starter, the lowest paid plan
- Rankscale: Unknown
Integrations
- Google Analytics
- Frase: Unknown
- Rankscale: Documented
- Google Search Console
- Frase: Documented
- Rankscale: Documented
- Looker Studio
- Frase: Unknown
- Rankscale: DocumentedConfirmed from ProAvailability on lower plans not verified.
- Make
- Frase: Documented
- Rankscale: Unknown
- Public API
- Frase: Documented
- Rankscale: DocumentedConfirmed from Pro+Availability on lower plans not verified.
- Slack
- Frase: Documented
- Rankscale: Unknown
- Webflow
- Frase: Documented (publishing)
- Rankscale: Unknown
- Wix
- Frase: Documented (publishing)
- Rankscale: Unknown
- WordPress
- Frase: Documented (publishing)
- Rankscale: Unknown
- Zapier
- Frase: Documented
- Rankscale: Unknown
“Unknown” means we found no vendor documentation for it, not that it is unavailable.
Who they are for
- Built for (vendor-stated)
- Frase: Freelancers and consultants, Small businesses, Agencies, Enterprises
- Rankscale: Agencies, Enterprises, Ecommerce brands, SaaS companies
- Best suited for (SEOFinder editorial)
- Frase:
- Small teams with one to five sites (1 on Starter, 5 on Professional).
- Keeping published articles up to date (Content Guard watches 10–300 pages).
- Rankscale:
- Tracking how a brand appears across many AI engines within a monthly credit budget.
Sources
Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.
Checked 26 Oct 2026
Rankscale
Full profile of RankscaleChecked 26 Oct 2026