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Frase vs Rankscale

Plans, prices and documented capabilities side by side, from each vendor's own documentation.

A side-by-side reference, not a recommendation. Neither product has been independently tested.

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Lowest listed plan

Starter · $49/mo month-to-month

Vendor-checked26 Oct 2026 · Not independently tested

Lowest listed plan

Essentials · $17/mo billed annually (annual commitment)

Vendor-checked26 Oct 2026 · Not independently tested

FraseRankscale

Summary

Frase focuses on Content optimization; Rankscale focuses on GEO & AI visibility.

  • 7documented differences
  • 5documented the same for both
  • 11documented for one tool only
  • 1unknown for both
Billing
Frase: Month-to-month billing
Rankscale: Annual billing required
Free plan
Frase: Unknown
Rankscale: Unknown
Free trial
Frase: Yes · 7 days, no card required
Rankscale: Yes · 7 days
AI engines tracked
Frase: ChatGPT (confirmed from Starter, the lowest paid plan); Perplexity (confirmed from Professional); Gemini and Claude (confirmed from Scale)
Rankscale: ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Claude and Copilot (confirmed from Essentials, the lowest paid plan)

Documented differences

Both tools documented, and the support or plan differs.

Automated content generation
Frase: OfferedConfirmed from Starter, the lowest paid plan
Rankscale: Not offered
Content optimization
Frase: OfferedConfirmed from Starter, the lowest paid plan
Rankscale: PartialPlan not specified
Rank tracking
Frase: PartialConfirmed from Starter, the lowest paid plan
Rankscale: Not offered
Technical site audit
Frase: OfferedConfirmed from Starter, the lowest paid plan
Rankscale: PartialConfirmed from Essentials, the lowest paid plan

Documented for one tool only

No documentation was found for the other tool. That is unknown, not a missing capability.

  • Unknown for Rankscale: Automated publishing, Backlink analysis, Backlink building, Content briefs, Content refresh, Scheduled publishing, Backlink monitoring, Link-building outreach

Pricing

  • Rankscale's lowest listed price requires annual billing; compare it with the other tool's annual-billing price where one is listed.
  • The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.
Plans
Frase:
  • Starter$49/mo month-to-month$39/mo billed annually
    Limits of Starter

    1 seat, 1 site; 10 articles and 50 audit pages/mo; 20 AI Visibility prompts; ChatGPT and Google AI only

  • Professional$129/mo month-to-month$103/mo billed annually
    Limits of Professional

    3 seats, 5 sites; 40 articles, 250 audit pages/mo; 50 AI Visibility prompts; Perplexity added

  • Scale$299/mo month-to-month$239/mo billed annually
    Limits of Scale

    5 seats, up to 10 domains; 100 articles, 1,000 audit pages/mo; 75 AI Visibility prompts; Claude and Gemini added

  • EnterpriseContact sales — Custom pricing
    Limits of Enterprise

    Custom seats/limits, white-label, SSO/SAML

Rankscale:
  • Essentials · annual commitment$17/mo billed annually
    Limits of Essentials

    Yearly only (monthly $20 shown struck through). 120 credits/month (up to 480 AI answers), 2 brand dashboards, 10 page audits; no sentiment, data exports, Data Studio, REST API or team workspaces. MCP is included.

  • Pro$99/mo month-to-month$84/mo billed annually
    Limits of Pro

    1,200 credits/month (up to 4,800 AI answers); 10 brand dashboards; 50 page audits; Data Studio integration; no REST API.

  • Pro+$229/mo month-to-month$195/mo billed annually
    Limits of Pro+

    3,000 credits/month (up to 12,000 answers); 25 dashboards; 100 page audits; REST API.

  • Growth$385/mo month-to-month$327/mo billed annually
    Limits of Growth

    5,500 credits/month (up to 22,000 answers); 50 dashboards; 200 page audits; agency program benefits; white-labeled dashboard links with API.

  • Enterprise$780/mo month-to-month$663/mo billed annually
    Limits of Enterprise

    12,000 credits/month (up to 48,000 answers); 100 dashboards; 200 page audits.

  • Custom PlanContact sales — Custom pricing
    Limits of Custom Plan

    Quoted individually.

Prices last verified
Frase: 26 Oct 2026
Rankscale: 30 Oct 2026

Capabilities

OfferedPartialPaid add-onNot offeredUnknown* Not yet verified

Not offered means the vendor says so. Unknown means we found no vendor documentation either way; the capability may still exist.

AI visibility3 differences · 3 documented for one tool only

AI visibility monitoring
Evidence for AI visibility monitoring
Frase: OfferedConfirmed from Starter, the lowest paid plan
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
ChatGPT tracking
Evidence for ChatGPT tracking
Frase: OfferedConfirmed from Starter, the lowest paid plan
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Google AI Overviews trackingOne side unknown
Evidence for Google AI Overviews tracking
  • Frase: No vendor documentation found.
  • Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
Frase: Unknown
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Google AI Mode trackingOne side unknown
Evidence for Google AI Mode tracking
  • Frase: No vendor documentation found.
  • Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
Frase: Unknown
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Perplexity trackingDiffers
Evidence for Perplexity tracking
Frase: OfferedConfirmed from ProfessionalAvailability on lower plans not verified.
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Gemini trackingDiffers
Evidence for Gemini tracking
Frase: OfferedConfirmed from ScaleAvailability on lower plans not verified.
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Claude trackingDiffers
Evidence for Claude tracking
Frase: OfferedConfirmed from ScaleAvailability on lower plans not verified.
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Microsoft Copilot trackingOne side unknown
Evidence for Microsoft Copilot tracking
  • Frase: No vendor documentation found.
  • Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
Frase: Unknown
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Citation and source tracking
Evidence for Citation and source tracking
Frase: OfferedPlan not specified
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
AI competitor benchmarking
Evidence for AI competitor benchmarking
Frase: OfferedPlan not specified
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Prompt tracking
Evidence for Prompt tracking
Frase: OfferedPlan not specified
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan

Content & publishing2 differences · 4 documented for one tool only

Automated content generationDiffers
Evidence for Automated content generation
Frase: OfferedConfirmed from Starter, the lowest paid plan
Rankscale: Not offered
Automated publishingOne side unknown
Evidence for Automated publishing
  • Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
  • Rankscale: No vendor documentation found.
Frase: OfferedConfirmed from Starter, the lowest paid plan
Rankscale: Unknown
Content optimizationDiffers
Evidence for Content optimization
  • Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
  • Rankscale: Verified 26 Oct 2026 against vendor documentationVendor notes: Guidance only; 'it doesn't create content from scratch'. Source for Rankscale
Frase: OfferedConfirmed from Starter, the lowest paid plan
Rankscale: PartialPlan not specified
Content briefsOne side unknown
Evidence for Content briefs
  • Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
  • Rankscale: No vendor documentation found.
Frase: OfferedPlan not specified
Rankscale: Unknown
Content refreshOne side unknown
Evidence for Content refresh
  • Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
  • Rankscale: No vendor documentation found.
Frase: OfferedConfirmed from Starter, the lowest paid plan
Rankscale: Unknown
Scheduled publishingOne side unknown
Evidence for Scheduled publishing
  • Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
  • Rankscale: No vendor documentation found.
Frase: OfferedPlan not specified
Rankscale: Unknown

SEO research1 difference

Keyword research
Evidence for Keyword research
  • Frase: No vendor documentation found.
  • Rankscale: No vendor documentation found.
Frase: Unknown
Rankscale: Unknown
Rank trackingDiffers
Evidence for Rank tracking
  • Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Rank monitoring via Content Guard on a limited number of pages; not a standalone rank tracker Source for Frase
  • Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
Frase: PartialConfirmed from Starter, the lowest paid plan
Rankscale: Not offered

Technical SEO1 difference

Technical site auditDiffers
Evidence for Technical site audit
  • Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
  • Rankscale: Verified 26 Oct 2026 against vendor documentationVendor notes: Beta, page-level; 10/50/100/200/200 page audits per month by plan. Source for Rankscale
Frase: OfferedConfirmed from Starter, the lowest paid plan
Rankscale: PartialConfirmed from Essentials, the lowest paid plan

Backlinks4 documented for one tool only

Backlink analysisOne side unknown
Evidence for Backlink analysis
  • Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
  • Rankscale: No vendor documentation found.
Frase: OfferedConfirmed from Starter, the lowest paid plan
Rankscale: Unknown
Backlink buildingOne side unknown
Evidence for Backlink building
  • Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Drafts only: 'Nothing goes out on your behalf'; Frase does not build or buy links Source for Frase
  • Rankscale: No vendor documentation found.
Frase: PartialPlan not specified
Rankscale: Unknown
Backlink monitoringOne side unknown
Evidence for Backlink monitoring
  • Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Full scan every 30 days, not continuous Source for Frase
  • Rankscale: No vendor documentation found.
Frase: PartialConfirmed from Starter, the lowest paid plan
Rankscale: Unknown
Link-building outreachOne side unknown
Evidence for Link-building outreach
  • Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Drafts only: 'Nothing goes out on your behalf'; Frase does not build or buy links Source for Frase
  • Rankscale: No vendor documentation found.
Frase: PartialConfirmed from Starter, the lowest paid plan
Rankscale: Unknown

Integrations

Google Analytics
Frase: Unknown
Rankscale: Documented
Google Search Console
Frase: Documented
Rankscale: Documented
Looker Studio
Frase: Unknown
Rankscale: DocumentedConfirmed from ProAvailability on lower plans not verified.
Make
Frase: Documented
Rankscale: Unknown
Public API
Frase: Documented
Rankscale: DocumentedConfirmed from Pro+Availability on lower plans not verified.
Slack
Frase: Documented
Rankscale: Unknown
Webflow
Frase: Documented (publishing)
Rankscale: Unknown
Wix
Frase: Documented (publishing)
Rankscale: Unknown
WordPress
Frase: Documented (publishing)
Rankscale: Unknown
Zapier
Frase: Documented
Rankscale: Unknown

“Unknown” means we found no vendor documentation for it, not that it is unavailable.

Who they are for

Built for (vendor-stated)
Frase: Freelancers and consultants, Small businesses, Agencies, Enterprises
Rankscale: Agencies, Enterprises, Ecommerce brands, SaaS companies
Best suited for (SEOFinder editorial)
Frase:
  • Small teams with one to five sites (1 on Starter, 5 on Professional).
  • Keeping published articles up to date (Content Guard watches 10–300 pages).
Rankscale:
  • Tracking how a brand appears across many AI engines within a monthly credit budget.

Sources

Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.

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