Frase vs Surfer

• 2documented differences
• 10documented the same for both
• 11documented for one tool only
• 0unknown for both

Billing

Frase: Month-to-month billing

Surfer: Month-to-month billing

Free plan

Frase: Unknown

Surfer: Unknown

Free trial

Frase: Yes · 7 days, no card required

Surfer: Yes · 7 days, card required

AI engines tracked

Frase: ChatGPT (confirmed from Starter, the lowest paid plan); Perplexity (confirmed from Professional); Gemini and Claude (confirmed from Scale)

Surfer: ChatGPT (confirmed from Standard); AI Overviews, AI Mode, Perplexity and Gemini (confirmed from Pro)

Documented differences

Both tools documented, and the support or plan differs.

Documented for one tool only

No documentation was found for the other tool. That is unknown, not a missing capability.

• Unknown for Frase: Keyword research
• Unknown for Surfer: Automated publishing, Technical site audit, Backlink analysis, Backlink building, Scheduled publishing, Backlink monitoring, Link-building outreach

• The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.

Plans

Frase:

• Starter$49/mo month-to-month$39/mo billed annually
  Limits of Starter

  1 seat, 1 site; 10 articles and 50 audit pages/mo; 20 AI Visibility prompts; ChatGPT and Google AI only

• Professional$129/mo month-to-month$103/mo billed annually
  Limits of Professional

  3 seats, 5 sites; 40 articles, 250 audit pages/mo; 50 AI Visibility prompts; Perplexity added

• Scale$299/mo month-to-month$239/mo billed annually
  Limits of Scale

  5 seats, up to 10 domains; 100 articles, 1,000 audit pages/mo; 75 AI Visibility prompts; Claude and Gemini added

• EnterpriseContact sales — Custom pricing
  Limits of Enterprise

  Custom seats/limits, white-label, SSO/SAML

Surfer:

• Discovery$59/mo month-to-month$49/mo billed annually
  Limits of Discovery

  120 documents; Track 0 AI prompts; tracks 10 pages. 1 team seat.

• AI Search Analytics$95/mo month-to-month$82/mo billed annually
  Limits of AI Search Analytics

  AI visibility only: 50 AI prompts refreshed daily, 5 brand spaces; no content-creation documents listed. 5 team seats.

• Standard$119/mo month-to-month$99/mo billed annually
  Limits of Standard

  360 documents; Track 25 AI Prompts, refreshed weekly, across ChatGPT only. 3 team seats.

• Pro$219/mo month-to-month$182/mo billed annually
  Limits of Pro

  Track 50 AI Prompts, refreshed daily; adds Contentful integration, MCP. 5 team seats.

• Peace of Mind$359/mo month-to-month$299/mo billed annually
  Limits of Peace of Mind

  Track 100 AI Prompts, refreshed daily; unlimited* documents (fair usage policy); Zapier, API Access. 10 team seats.

• EnterpriseContact sales — Custom pricing
  Limits of Enterprise

  Talk to Surfer Expert; SSO, white-label, custom limits

Prices last verified

Frase: 26 Oct 2026

Surfer: 27 Oct 2026

Contentful

Frase: Unknown

Surfer: DocumentedConfirmed from ProAvailability on lower plans not verified.

Google Search Console

Frase: Documented

Surfer: Unknown

Make

Frase: Documented

Surfer: Unknown

Public API

Frase: Documented

Surfer: Listed* (not yet verified)

Slack

Frase: Documented

Surfer: Unknown

Webflow

Frase: Documented (publishing)

Surfer: Unknown

Wix

Frase: Documented (publishing)

Surfer: Unknown

WordPress

Frase: Documented (publishing)

Surfer: Documented (publishing)Confirmed from StandardAvailability on lower plans not verified.

Zapier

Frase: Documented

Surfer: DocumentedConfirmed from Peace of MindAvailability on lower plans not verified.

“Unknown” means we found no vendor documentation for it, not that it is unavailable.

Built for (vendor-stated)

Frase: Freelancers and consultants, Small businesses, Agencies, Enterprises

Surfer: Agencies

Best suited for (SEOFinder editorial)

Frase:

• Small teams with one to five sites (1 on Starter, 5 on Professional).
• Keeping published articles up to date (Content Guard watches 10–300 pages).

Surfer:

• Agencies delivering on-page SEO.
• Teams producing many articles (360 documents on Standard, unlimited under a fair-use policy on Peace of Mind).

Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.