SEO and GEO research, writing and publishing.
Key facts
- Lowest listed plan
- $49/moStarter plan
- Billing
- Month-to-month billing
- Free plan
- Unknown
- Free trial
- Yes, 7 days, no card requiredPlans covered not recorded
- Prices last verified
- 26 Oct 2026
- Verification
- Vendor-checkedVerified 26 Oct 2026 against vendor documentation. Not independently tested.
What Frase does
A content platform covering SERP research, briefs, AI drafting and on-page optimization, with AI visibility tracking, site audits and direct CMS publishing.
Built for (vendor-stated)
- Freelancers and consultants
- Small businesses
- Agencies
- Enterprises
SEOFinder editorial summary
Best suited for
- Small teams with one to five sites (1 on Starter, 5 on Professional).
- Keeping published articles up to date (Content Guard watches 10–300 pages).
Strengths
- Content briefs, AI article drafting, SEO and GEO scoring, and CMS publishing in one workflow.
- AI visibility tracking with citation and competitor views on every plan.
- 7-day free trial, no card required.
Trade-offs
- Rank tracking covers a limited number of pages through Content Guard rather than a full rank tracker.
- Backlink monitoring runs a full scan every 30 days, and outreach emails are drafted but not sent.
- Starter tracks ChatGPT and Google AI only; Perplexity is added on Professional, and Claude and Gemini on Scale.
Strengths, trade-offs and fit are SEOFinder's editorial summary of Frase's own documentation, reviewed on 27 Oct 2026. They are not user reviews, and SEOFinder has not tested the product.
Frase pricing and plans
Vendor documentation, 26 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested.Prices as listed by Frase; annual totals only where the vendor lists them. Lowest plans differ in limits between tools, so compare what each plan includes. How we check prices
| Plan | Month-to-month | Billed annually | Limits and inclusions (vendor-listed) |
|---|---|---|---|
| Starter | Month-to-month$49/mo | Billed annually$39/mo | 1 seat, 1 site; 10 articles and 50 audit pages/mo; 20 AI Visibility prompts; ChatGPT and Google AI only |
| Professional | Month-to-month$129/mo | Billed annually$103/mo | 3 seats, 5 sites; 40 articles, 250 audit pages/mo; 50 AI Visibility prompts; Perplexity added |
| Scale | Month-to-month$299/mo | Billed annually$239/mo | 5 seats, up to 10 domains; 100 articles, 1,000 audit pages/mo; 75 AI Visibility prompts; Claude and Gemini added |
| Enterprise | Contact sales — Custom pricing | Custom seats/limits, white-label, SSO/SAML | |
Paid add-ons
Frase capabilities
Checked against Frase's documentation on 26 Oct 2026 unless a row says otherwise; not independently tested. The plan column shows where a capability is confirmed, not that lower plans lack it.
- Offered16
- Partial4
- Paid add-on0
- Not offered0
- Unknown1
- * Not yet verified
| Capability | Availability | Confirmed plan | Evidence |
|---|---|---|---|
| AI visibility8 | |||
| AI visibility monitoringTracks brand mentions or citations in AI assistants and AI search answers. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI visibility monitoringChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Frase tracks brand mentions and citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI.” Notes: Engines vary by plan; 20/50/75 prompts |
| ChatGPT trackingMonitors answers from ChatGPT. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for ChatGPT trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI” |
| Perplexity trackingMonitors Perplexity answers. | Availability: Offered | Confirmed plan: Confirmed from ProfessionalAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Perplexity trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “AI crawler monitoring, plus Perplexity added to AI Visibility” |
| Gemini trackingMonitors Google Gemini answers. | Availability: Offered | Confirmed plan: Confirmed from ScaleAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Gemini trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Claude and Gemini added to AI Visibility” |
| Claude trackingMonitors Claude answers. | Availability: Offered | Confirmed plan: Confirmed from ScaleAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Claude trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Claude and Gemini added to AI Visibility” |
| Citation and source trackingShows which pages AI answers cite as sources. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Citation and source trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “URL-level tracking of cited pages and their position in the citation list” |
| AI competitor benchmarkingCompares brand visibility against competitors in AI answers. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI competitor benchmarkingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Share of voice against competitors you choose and competitor mention benchmarking” |
| Prompt trackingTracks a defined set of prompts over time. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Prompt trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “automatically classifies every tracked prompt as awareness, consideration, or decision” Notes: Per-prompt country targeting in 40+ countries |
| Content4 | |||
| Automated content generationGenerates drafts or full articles with AI. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Automated content generationChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Frase studies what already ranks for your topic, then drafts and optimizes the piece in your voice.” Notes: 10 / 40 / 100 articles per month |
| Content optimizationScores or guides content against ranking competitors. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content optimizationChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “drafts and optimizes the piece in your voice” Notes: SEO and GEO scores |
| Content briefsGenerates outlines or briefs from search results. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content briefsChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Content research that ends in a brief.” |
| Content refreshUpdates existing articles with AI. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content refreshChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Watches Google rank and traffic decay. Proposes the fix. Republishes on your approval.” Notes: Content Guard watches 10 / 75 / 300 pages |
| Publishing2 | |||
| Automated publishingPushes content directly to a CMS such as WordPress. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Automated publishingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS” |
| Scheduled publishingPublishes content on a schedule. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Scheduled publishingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Frase publishes drafts, scheduled, or live posts straight to WordPress” Notes: Explicitly stated for WordPress; FAQ says CMS publishing as 'a draft, scheduled, or live' |
| Research1 | |||
| Rank trackingMonitors positions in traditional search results over time. | Availability: Partial | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Rank trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Watches Google rank and traffic decay.” Notes: Rank monitoring via Content Guard on a limited number of pages; not a standalone rank tracker |
| Technical SEO1 | |||
| Technical site auditCrawls a site to find technical and on-page issues. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Technical site auditChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Find and prioritize the gaps.” Notes: 50 / 250 / 1,000 audit pages per month |
| Backlinks4 | |||
| Backlink analysisExplores referring domains and link profiles. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink analysisChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Backlink research runs on every plan” Notes: Competitor referring-domain scans; link gap prospects scored 0-100 |
| Backlink buildingHelps acquire new backlinks, for example through outreach tooling or link exchanges. | Availability: Partial | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink buildingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Every prospect comes with a drafted email written for that domain by Frase.” Notes: Drafts only: 'Nothing goes out on your behalf'; Frase does not build or buy links |
| Backlink monitoringAlerts on new or lost backlinks. | Availability: Partial | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink monitoringChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Each monthly scan re-checks the domains linking to you” Notes: Full scan every 30 days, not continuous |
| Link-building outreachFinds prospects and manages outreach campaigns. | Availability: Partial | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Link-building outreachChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Every prospect comes with a drafted email written for that domain by Frase.” Notes: Drafts only: 'Nothing goes out on your behalf'; Frase does not build or buy links |
Unknown: 1 capabilityNo vendor documentation found either way. Unknown is not the same as Not offered.
Research
- Keyword researchKeyword discovery with volume or difficulty data.
Integrations
8 verified in vendor documentation, 0 not yet verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.WordPress
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Webflow
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Wix
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Google Search Console
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Slack
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Zapier
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Make
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Public API
Sources
Official Frase pages read on 26 Oct 2026. These are the vendor's own claims; SEOFinder has not independently tested them.
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