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Rankscale vs Semrush

Plans, prices and documented capabilities side by side, from each vendor's own documentation.

A side-by-side reference, not a recommendation. Neither product has been independently tested.

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Lowest listed plan

Essentials · $17/mo billed annually (annual commitment)

Vendor-checked26 Oct 2026 · Not independently tested

Lowest listed plan

SEO · $139/mo month-to-month

Vendor-checked26 Oct 2026 · Not independently tested

RankscaleSemrush

Summary

Rankscale focuses on GEO & AI visibility; Semrush focuses on SEO platforms.

  • 10documented differences
  • 3documented the same for both
  • 6documented for one tool only
  • 1unknown for both
Billing
Rankscale: Annual billing required
Semrush: Month-to-month billing
Free plan
Rankscale: Unknown
Semrush: Yes · Free
Free trial
Rankscale: Yes · 7 days
Semrush: Yes · 7 days
AI engines tracked
Rankscale: ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Claude and Copilot (confirmed from Essentials, the lowest paid plan)
Semrush: ChatGPT, AI Overviews, AI Mode, Perplexity and Gemini (confirmed from Starter)

Documented differences

Both tools documented, and the support or plan differs.

AI competitor benchmarking
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: OfferedConfirmed from StarterAvailability on lower plans not verified.
Automated content generation
Rankscale: Not offered
Semrush: OfferedPlan not specified
Content optimization
Rankscale: PartialPlan not specified
Semrush: OfferedConfirmed from Pro+Availability on lower plans not verified.
Rank tracking
Rankscale: Not offered
Semrush: OfferedConfirmed from SEO, the lowest paid planAvailability on the free plan not verified.
Technical site audit
Rankscale: PartialConfirmed from Essentials, the lowest paid plan
Semrush: OfferedPlan not specified

Documented for one tool only

No documentation was found for the other tool. That is unknown, not a missing capability.

  • Unknown for Rankscale: Keyword research, Backlink analysis, Backlink building, Link-building outreach

Pricing

  • Rankscale's lowest listed price requires annual billing; compare it with the other tool's annual-billing price where one is listed.
  • The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.
Plans
Rankscale:
  • Essentials · annual commitment$17/mo billed annually
    Limits of Essentials

    Yearly only (monthly $20 shown struck through). 120 credits/month (up to 480 AI answers), 2 brand dashboards, 10 page audits; no sentiment, data exports, Data Studio, REST API or team workspaces. MCP is included.

  • Pro$99/mo month-to-month$84/mo billed annually
    Limits of Pro

    1,200 credits/month (up to 4,800 AI answers); 10 brand dashboards; 50 page audits; Data Studio integration; no REST API.

  • Pro+$229/mo month-to-month$195/mo billed annually
    Limits of Pro+

    3,000 credits/month (up to 12,000 answers); 25 dashboards; 100 page audits; REST API.

  • Growth$385/mo month-to-month$327/mo billed annually
    Limits of Growth

    5,500 credits/month (up to 22,000 answers); 50 dashboards; 200 page audits; agency program benefits; white-labeled dashboard links with API.

  • Enterprise$780/mo month-to-month$663/mo billed annually
    Limits of Enterprise

    12,000 credits/month (up to 48,000 answers); 100 dashboards; 200 page audits.

  • Custom PlanContact sales — Custom pricing
    Limits of Custom Plan

    Quoted individually.

Semrush:
  • FreeFree
    Limits of Free

    1 demo project, 10 reports per day.

  • SEO$139/mo month-to-month$117.33/mo billed annually
    Limits of SEO

    5 websites, 500 keywords tracked daily, 'Basic keyword research and competitor analysis'. Lists AI visibility reports and custom prompt monitoring, with no prompt limit stated; the plan is not labelled 'SEO + AI Search'. 1 user seat included; additional users from $45/mo.

  • Starter$199/mo month-to-month$165.17/mo billed annually
    Limits of Starter

    Semrush One tier. 5 websites, 500 keywords daily, 50 AI prompts daily, 1 domain for AI brand performance. 1 user seat included; additional users $45/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

  • Pro+$299/mo month-to-month$248.17/mo billed annually
    Limits of Pro+

    Semrush One tier. Adds historical SEO data, content optimization, multi-location/device tracking, 100 AI prompts daily. 1 user seat included; additional users $80/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

  • AdvancedContact sales — Custom pricing
    Limits of Advanced

    40+ websites, 5,000+ keywords daily, SEO share of voice, 'Advanced API data integration'. 1 user seat included; additional users $100/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

Prices last verified
Rankscale: 30 Oct 2026
Semrush: 26 Oct 2026

Capabilities

OfferedPartialPaid add-onNot offeredUnknown* Not yet verified

Not offered means the vendor says so. Unknown means we found no vendor documentation either way; the capability may still exist.

AI visibility6 differences · 2 documented for one tool only

AI visibility monitoring
Evidence for AI visibility monitoring
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: OfferedConfirmed from SEO, the lowest paid planAvailability on the free plan not verified.
ChatGPT trackingDiffers
Evidence for ChatGPT tracking
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: OfferedConfirmed from StarterAvailability on lower plans not verified.
Google AI Overviews trackingDiffers
Evidence for Google AI Overviews tracking
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: OfferedConfirmed from StarterAvailability on lower plans not verified.
Google AI Mode trackingDiffers
Evidence for Google AI Mode tracking
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: OfferedConfirmed from StarterAvailability on lower plans not verified.
Perplexity trackingDiffers
Evidence for Perplexity tracking
  • Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
  • Semrush: Verified 26 Oct 2026 against vendor documentationVendor notes: Covered in Brand Performance reports. Prompt Tracking lists Google AI Overviews, AI Mode and ChatGPT. Source for Semrush
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: PartialConfirmed from StarterAvailability on lower plans not verified.
Gemini trackingDiffers
Evidence for Gemini tracking
  • Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
  • Semrush: Verified 26 Oct 2026 against vendor documentationVendor notes: Covered in Brand Performance reports. Prompt Tracking lists Google AI Overviews, AI Mode and ChatGPT. Source for Semrush
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: PartialConfirmed from StarterAvailability on lower plans not verified.
Claude trackingOne side unknown
Evidence for Claude tracking
  • Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
  • Semrush: No vendor documentation found.
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: Unknown
Microsoft Copilot trackingOne side unknown
Evidence for Microsoft Copilot tracking
  • Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
  • Semrush: No vendor documentation found.
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: Unknown
Citation and source tracking
Evidence for Citation and source tracking
  • Rankscale: Verified 26 Oct 2026 against vendor documentation Source for Rankscale
  • Semrush: Not yet verified
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: Offered (not yet verified)Plan not specified
AI competitor benchmarkingDiffers
Evidence for AI competitor benchmarking
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: OfferedConfirmed from StarterAvailability on lower plans not verified.
Prompt tracking
Evidence for Prompt tracking
Rankscale: OfferedConfirmed from Essentials, the lowest paid plan
Semrush: OfferedConfirmed from SEO, the lowest paid planAvailability on the free plan not verified.

Content & publishing2 differences

Automated content generationDiffers
Evidence for Automated content generation
Rankscale: Not offered
Semrush: OfferedPlan not specified
Automated publishing
Evidence for Automated publishing
  • Rankscale: No vendor documentation found.
  • Semrush: No vendor documentation found.
Rankscale: Unknown
Semrush: Unknown
Content optimizationDiffers
Evidence for Content optimization
  • Rankscale: Verified 26 Oct 2026 against vendor documentationVendor notes: Guidance only; 'it doesn't create content from scratch'. Source for Rankscale
  • Semrush: Verified 26 Oct 2026 against vendor documentation Source for Semrush
Rankscale: PartialPlan not specified
Semrush: OfferedConfirmed from Pro+Availability on lower plans not verified.

SEO research1 difference · 1 documented for one tool only

Keyword researchOne side unknown
Evidence for Keyword research
  • Rankscale: No vendor documentation found.
  • Semrush: Verified 26 Oct 2026 against vendor documentation Source for Semrush
Rankscale: Unknown
Semrush: OfferedConfirmed from SEO, the lowest paid planAvailability on the free plan not verified.
Rank trackingDiffers
Evidence for Rank tracking
Rankscale: Not offered
Semrush: OfferedConfirmed from SEO, the lowest paid planAvailability on the free plan not verified.

Technical SEO1 difference

Technical site auditDiffers
Evidence for Technical site audit
  • Rankscale: Verified 26 Oct 2026 against vendor documentationVendor notes: Beta, page-level; 10/50/100/200/200 page audits per month by plan. Source for Rankscale
  • Semrush: Verified 26 Oct 2026 against vendor documentation Source for Semrush
Rankscale: PartialConfirmed from Essentials, the lowest paid plan
Semrush: OfferedPlan not specified

Backlinks3 documented for one tool only

Backlink analysisOne side unknown
Evidence for Backlink analysis
  • Rankscale: No vendor documentation found.
  • Semrush: Verified 26 Oct 2026 against vendor documentation Source for Semrush
Rankscale: Unknown
Semrush: OfferedPlan not specified
Backlink buildingOne side unknown
Evidence for Backlink building
  • Rankscale: No vendor documentation found.
  • Semrush: Verified 26 Oct 2026 against vendor documentation Source for Semrush
Rankscale: Unknown
Semrush: OfferedPlan not specified
Link-building outreachOne side unknown
Evidence for Link-building outreach
  • Rankscale: No vendor documentation found.
  • Semrush: Verified 26 Oct 2026 against vendor documentation Source for Semrush
Rankscale: Unknown
Semrush: OfferedPlan not specified

Integrations

Google Analytics
Rankscale: Documented
Semrush: Documented
Google Search Console
Rankscale: Documented
Semrush: Documented
Looker Studio
Rankscale: DocumentedConfirmed from ProAvailability on lower plans not verified.
Semrush: Listed (not yet verified)
Public API
Rankscale: DocumentedConfirmed from Pro+Availability on lower plans not verified.
Semrush: Listed (not yet verified)
Wix
Rankscale: Unknown
Semrush: Documented
WordPress
Rankscale: Unknown
Semrush: Documented
Zapier
Rankscale: Unknown
Semrush: Documented

“Unknown” means we found no vendor documentation for it, not that it is unavailable.

Who they are for

Built for (vendor-stated)
Rankscale: Agencies, Enterprises, Ecommerce brands, SaaS companies
Semrush: Freelancers and consultants, Small businesses, Agencies, Enterprises, Ecommerce brands
Best suited for (SEOFinder editorial)
Rankscale:
  • Tracking how a brand appears across many AI engines within a monthly credit budget.
Semrush:
  • Teams managing several websites (5 on SEO and Starter, 15 on Pro+).
  • Competitor research in organic search.

Sources

Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.

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