SEO platform for keyword research, site audits, backlink analysis and AI search visibility.
Key facts
- Lowest listed plan
- $139/moSEO plan
- Billing
- Month-to-month billing
- Free plan
- Yes
- Free trial
- Yes, 7 daysPlans covered not recorded
- Prices last verified
- 26 Oct 2026
- Verification
- Vendor-checkedVerified 26 Oct 2026 against vendor documentation. Not independently tested.
What Semrush does
An all-in-one platform spanning keyword research, competitive analysis, site audits, rank tracking and backlink research, with AI-focused toolkits added on top.
Built for (vendor-stated)
- Freelancers and consultants
- Small businesses
- Agencies
- Enterprises
- Ecommerce brands
SEOFinder editorial summary
Best suited for
- Teams managing several websites (5 on SEO and Starter, 15 on Pro+).
- Competitor research in organic search.
Strengths
- AI visibility, keyword research, rank tracking, site audits and backlink analysis in one product.
- A free plan (1 demo project, 10 reports a day) and a 7-day Semrush One trial.
Trade-offs
- The SEO plan ($139/mo) lists AI visibility reports and custom prompts without a stated prompt limit; daily prompt limits start at Starter ($199/mo, 50 prompts).
- Perplexity and Gemini appear in Brand Performance reports only; Prompt Tracking covers Google AI Overviews, AI Mode and ChatGPT.
- Content optimization is confirmed on Pro+ ($299/mo); availability on lower plans is unverified.
- Every plan includes one user seat; extra users cost from $45 a month each, plus $99 a month per user for AI Visibility Toolkit access on Starter, Pro+ and Advanced.
Strengths, trade-offs and fit are SEOFinder's editorial summary of Semrush's own documentation, reviewed on 27 Oct 2026. They are not user reviews, and SEOFinder has not tested the product.
Semrush pricing and plans
Vendor documentation, 26 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested.Prices as listed by Semrush; annual totals only where the vendor lists them. Lowest plans differ in limits between tools, so compare what each plan includes. How we check prices
| Plan | Month-to-month | Billed annually | Limits and inclusions (vendor-listed) |
|---|---|---|---|
| Free | Free | 1 demo project, 10 reports per day. | |
| SEO | Month-to-month$139/mo | Billed annually$117.33/mo | 5 websites, 500 keywords tracked daily, 'Basic keyword research and competitor analysis'. Lists AI visibility reports and custom prompt monitoring, with no prompt limit stated; the plan is not labelled 'SEO + AI Search'. 1 user seat included; additional users from $45/mo. |
| Starter | Month-to-month$199/mo | Billed annually$165.17/mo | Semrush One tier. 5 websites, 500 keywords daily, 50 AI prompts daily, 1 domain for AI brand performance. 1 user seat included; additional users $45/mo each, plus $99/mo per added user for AI Visibility Toolkit access. |
| Pro+ | Month-to-month$299/mo | Billed annually$248.17/mo | Semrush One tier. Adds historical SEO data, content optimization, multi-location/device tracking, 100 AI prompts daily. 1 user seat included; additional users $80/mo each, plus $99/mo per added user for AI Visibility Toolkit access. |
| Advanced | Contact sales — Custom pricing | 40+ websites, 5,000+ keywords daily, SEO share of voice, 'Advanced API data integration'. 1 user seat included; additional users $100/mo each, plus $99/mo per added user for AI Visibility Toolkit access. | |
Paid add-ons
Semrush capabilities
Checked against Semrush's documentation on 26 Oct 2026 unless a row says otherwise; not independently tested. The plan column shows where a capability is confirmed, not that lower plans lack it.
- Offered15
- Partial2
- Paid add-on0
- Not offered0
- Unknown1
- * Not yet verified
| Capability | Availability | Confirmed plan | Evidence |
|---|---|---|---|
| AI visibility9 | |||
| AI visibility monitoringTracks brand mentions or citations in AI assistants and AI search answers. | Availability: Offered | Confirmed plan: Confirmed from SEO, the lowest paid planAvailability on the free plan not verified. | Vendor documentation, 27 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI visibility monitoringChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “SEO ... What's inside: ... Track performance in AI search; Monitor AI sentiment; AI visibility reports for any domain; Monitor custom prompts” Notes: The SEO plan lists AI visibility reports and custom prompt monitoring, with no prompt limit stated. Starter, Pro+ and Advanced include the AI Visibility Toolkit (Semrush One), with 50, 100 and unlimited prompts tracked daily. The toolkit is also sold separately for $99/mo. |
| ChatGPT trackingMonitors answers from ChatGPT. | Availability: Offered | Confirmed plan: Confirmed from StarterAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for ChatGPT trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity” Notes: Via AI Visibility Toolkit (Semrush One or paid toolkit). |
| Google AI Overviews trackingMonitors Google AI Overviews. | Availability: Offered | Confirmed plan: Confirmed from StarterAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Google AI Overviews trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity” Notes: Via AI Visibility Toolkit. |
| Google AI Mode trackingMonitors Google AI Mode answers. | Availability: Offered | Confirmed plan: Confirmed from StarterAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Google AI Mode trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity” Notes: Via AI Visibility Toolkit. |
| Perplexity trackingMonitors Perplexity answers. | Availability: Partial | Confirmed plan: Confirmed from StarterAvailability on lower plans not verified. | Vendor documentation, 26 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested., details for Perplexity trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Brand Performance reports: Google AI Mode, ChatGPT, Perplexity, Gemini” Notes: Covered in Brand Performance reports. Prompt Tracking lists Google AI Overviews, AI Mode and ChatGPT. |
| Gemini trackingMonitors Google Gemini answers. | Availability: Partial | Confirmed plan: Confirmed from StarterAvailability on lower plans not verified. | Vendor documentation, 26 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested., details for Gemini trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Brand Performance reports: Google AI Mode, ChatGPT, Perplexity, Gemini” Notes: Covered in Brand Performance reports. Prompt Tracking lists Google AI Overviews, AI Mode and ChatGPT. |
| Citation and source trackingShows which pages AI answers cite as sources. | Availability: Offered (not yet verified) | Plan not specified | Not yet verified. Recorded, but not yet confirmed against a source., details for Citation and source trackingVendor wording: “Analyze the backlinks pointing to your site and the citations LLMs use when they mention your brand.” Notes: No dedicated citation report is described; inclusion unclear. No dedicated citations report described in KB; plan level not stated. |
| AI competitor benchmarkingCompares brand visibility against competitors in AI answers. | Availability: Offered | Confirmed plan: Confirmed from StarterAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI competitor benchmarkingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “how AI platforms position your competitors compared to your brand” |
| Prompt trackingTracks a defined set of prompts over time. | Availability: Offered | Confirmed plan: Confirmed from SEO, the lowest paid planAvailability on the free plan not verified. | Vendor documentation, 27 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested., details for Prompt trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “SEO ... What's inside: ... Monitor custom prompts” Notes: Daily prompt limits are listed from Starter: 50 (Starter), 100 (Pro+), unlimited (Advanced). The SEO plan lists custom prompt monitoring without a stated limit. Prompt Tracking covers 'platforms like Google AI Mode and ChatGPT'. |
| Content2 | |||
| Automated content generationGenerates drafts or full articles with AI. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Automated content generationChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Generate full-length, SEO-ready articles from a brief.” Notes: Content tools are a separate toolkit tab on the pricing page; plan inclusion not confirmed. |
| Content optimizationScores or guides content against ranking competitors. | Availability: Offered | Confirmed plan: Confirmed from Pro+Availability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content optimizationChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Optimize existing content for keywords and prompts you want to rank for.” Notes: Pricing page lists 'content optimization' under Pro+. |
| Research2 | |||
| Keyword researchKeyword discovery with volume or difficulty data. | Availability: Offered | Confirmed plan: Confirmed from SEO, the lowest paid planAvailability on the free plan not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Keyword researchChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Find the keywords your customers actually search for.” Notes: SEO plan lists 'Basic keyword research and competitor analysis'. |
| Rank trackingMonitors positions in traditional search results over time. | Availability: Offered | Confirmed plan: Confirmed from SEO, the lowest paid planAvailability on the free plan not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Rank trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Track keyword rankings daily across locations, devices, and search engines.” Notes: 500 keywords daily on SEO/Starter, 1,500 Pro+, 5,000+ Advanced; multi-location/device tracking listed on Pro+. |
| Technical SEO1 | |||
| Technical site auditCrawls a site to find technical and on-page issues. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Technical site auditChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Crawl your site for technical issues that hurt search and AI visibility.” Notes: 'AI-ready Site Audit' listed on Starter. |
| Backlinks3 | |||
| Backlink analysisExplores referring domains and link profiles. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink analysisChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Analyze the backlinks pointing to your site and the citations LLMs use when they mention your brand.” |
| Backlink buildingHelps acquire new backlinks, for example through outreach tooling or link exchanges. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink buildingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Build links and brand citations through outreach, media monitoring, and prospect discovery.” Notes: Listed under Digital PR; plan level not confirmed. Gmail can be connected to Backlink Audit to send backlink request emails. |
| Link-building outreachFinds prospects and manages outreach campaigns. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Link-building outreachChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Build links and brand citations through outreach, media monitoring, and prospect discovery.” Notes: Listed under Digital PR; plan level not confirmed. Gmail can be connected to Backlink Audit to send backlink request emails. |
Unknown: 1 capabilityNo vendor documentation found either way. Unknown is not the same as Not offered.
Publishing
- Automated publishingPushes content directly to a CMS such as WordPress.
Integrations
5 verified in vendor documentation, 2 not yet verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Google Search Console
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Google Analytics
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.WordPress
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Wix
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Zapier
- Not yet verified. Recorded, but not yet confirmed against a source.Looker Studio
- Not yet verified. Recorded, but not yet confirmed against a source.Public API
Sources
Official Semrush pages read on 26 Oct 2026. These are the vendor's own claims; SEOFinder has not independently tested them.
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