SE Ranking vs Semrush

• 4documented differences
• 10documented the same for both
• 6documented for one tool only
• 1unknown for both

Billing

SE Ranking: Month-to-month billing

Semrush: Month-to-month billing

Free plan

SE Ranking: Unknown

Semrush: Yes · Free

Free trial

SE Ranking: Yes · 14 days, no card required

Semrush: Yes · 7 days

AI engines tracked

SE Ranking: ChatGPT, AI Overviews, AI Mode and Gemini (confirmed from Core, the lowest paid plan)

Semrush: ChatGPT, AI Overviews, AI Mode, Perplexity and Gemini (confirmed from Starter)

Documented differences

Both tools documented, and the support or plan differs.

No capability differences are documented beyond AI engine coverage and pricing. 10 capabilities are documented for both tools at the same level. 6 are documented for one tool only, so whether they differ is not known.

Documented for one tool only

No documentation was found for the other tool. That is unknown, not a missing capability.

• Unknown for SE Ranking: Backlink building, Link-building outreach
• Unknown for Semrush: Content briefs, Content refresh, Backlink monitoring

• The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.

Plans

SE Ranking:

• Core$129/mo month-to-month$103.20/mo billed annually
  Limits of Core

  10 projects, 1 manager seat, 2k keywords daily, 100 AI prompts tracked daily, 5 GEO research domains, 250k audited pages/month, 25K/mo API credits with MCP, 25 Content Marketing articles.

• Growth$279/mo month-to-month$223.20/mo billed annually
  Limits of Growth

  30 projects, 3 manager seats, 5k keywords daily, 250 AI prompts daily, 15 GEO research domains, 2M audited pages/month, 100K/mo API credits, 50 articles; adds historical data, page change monitoring.

• EnterpriseContact sales — Custom pricing
  Limits of Enterprise

  Full API access, advanced integrations.

Semrush:

• FreeFree
  Limits of Free

  1 demo project, 10 reports per day.

• SEO$139/mo month-to-month$117.33/mo billed annually
  Limits of SEO

  5 websites, 500 keywords tracked daily, 'Basic keyword research and competitor analysis'. Lists AI visibility reports and custom prompt monitoring, with no prompt limit stated; the plan is not labelled 'SEO + AI Search'. 1 user seat included; additional users from $45/mo.

• Starter$199/mo month-to-month$165.17/mo billed annually
  Limits of Starter

  Semrush One tier. 5 websites, 500 keywords daily, 50 AI prompts daily, 1 domain for AI brand performance. 1 user seat included; additional users $45/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

• Pro+$299/mo month-to-month$248.17/mo billed annually
  Limits of Pro+

  Semrush One tier. Adds historical SEO data, content optimization, multi-location/device tracking, 100 AI prompts daily. 1 user seat included; additional users $80/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

• AdvancedContact sales — Custom pricing
  Limits of Advanced

  40+ websites, 5,000+ keywords daily, SEO share of voice, 'Advanced API data integration'. 1 user seat included; additional users $100/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

Prices last verified

SE Ranking: 26 Oct 2026

Semrush: 26 Oct 2026

Google Analytics

SE Ranking: Documented

Semrush: Documented

Google Search Console

SE Ranking: Documented

Semrush: Documented

Looker Studio

SE Ranking: Documented

Semrush: Listed* (not yet verified)

Make

SE Ranking: Documented

Semrush: Unknown

Public API

SE Ranking: Listed* (not yet verified)

Semrush: Listed* (not yet verified)

Wix

SE Ranking: Documented

Semrush: Documented

WordPress

SE Ranking: Documented (publishing)

Semrush: Documented

Zapier

SE Ranking: Documented

Semrush: Documented

“Unknown” means we found no vendor documentation for it, not that it is unavailable.

Built for (vendor-stated)

SE Ranking: Agencies, Enterprises

Semrush: Freelancers and consultants, Small businesses, Agencies, Enterprises, Ecommerce brands

Best suited for (SEOFinder editorial)

SE Ranking:

• Teams tracking thousands of keywords daily (2,000 on Core, 5,000 on Growth).
• Teams that also want AI-written content (25 articles a month on Core, 50 on Growth).

Semrush:

• Teams managing several websites (5 on SEO and Starter, 15 on Pro+).
• Competitor research in organic search.

Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.