Ahrefs vs Moz Pro

• 3documented differences
• 10documented the same for both
• 6documented for one tool only
• 2unknown for both

Billing

Ahrefs: Month-to-month billing

Moz Pro: Month-to-month billing

Free plan

Ahrefs: Yes · Ahrefs Free

Moz Pro: Unknown

Free trial

Ahrefs: No

Moz Pro: Yes · card required

AI engines tracked

Ahrefs: ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Claude and Copilot (plan not specified)

Moz Pro: ChatGPT, AI Mode and Gemini (confirmed from Standard); AI Overviews (confirmed from Starter, the lowest paid plan)

Documented differences

Both tools documented, and the support or plan differs.

Documented for one tool only

No documentation was found for the other tool. That is unknown, not a missing capability.

• Unknown for Ahrefs: Content briefs, Backlink monitoring
• Unknown for Moz Pro: Automated content generation

• The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.

Plans

Ahrefs:

• Ahrefs FreeFree
  Limits of Ahrefs Free

  Requires verifying ownership of your website for Site Explorer, Site Audit and Web Analytics; Site Audit 5K crawl credits/month per project; 1K backlinks & keywords visible at once.

• Starter$29/mo month-to-month
  Limits of Starter

  Listed separately from the core plans.

• Lite$129/mo month-to-month
  Limits of Lite

  5 non-verified projects, 6 months history, 750 tracked keywords, 150 AI prompt checks, 100,000 crawl credits. Annual price not listed. 1 user included; up to 2 more at $40/mo each.

• Standard$249/mo month-to-month$2,490/yr billed annually
  Limits of Standard

  20 non-verified projects, 2 years history, 2,000 tracked keywords, 300 AI prompt checks. 1 user included; up to 5 more at $60/mo each.

• Advanced$449/mo month-to-month
  Limits of Advanced

  50 non-verified projects, 5 years history, 5,000 tracked keywords, 600 AI prompt checks. Annual price not listed. 1 user included; up to 10 more at $80/mo each.

• Enterprise · annual commitment$1,499/mo billed annually
  Limits of Enterprise

  Annual commitment required (monthly-equivalent price shown). Uncapped API access, custom API endpoints, SSO, unlimited history. From 3 users included; additional users $100/mo each.

Moz Pro:

• Starter$49/mo month-to-month
  Limits of Starter

  1 user seat, 1 campaign, 50 tracked keyword rankings, 5,000 pages crawled a week, 75 keyword queries and 75 backlink queries a month. No AI Visibility dashboards, tracked prompts or AI content briefs; prompt suggestions and AI Overviews by keyword are included.

• Standard$99/mo month-to-month$79/mo billed annually
  Limits of Standard

  1 user seat, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 3 AI visibility dashboards, 150 tracked prompts, 2 AI content briefs a month. Branded reports and report templates are not included. Extra user seats cost $49/mo each. Annual billing: $950 billed for the first year.

• Medium$179/mo month-to-month$143/mo billed annually
  Limits of Medium

  2 user seats, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 6 AI visibility dashboards, 300 tracked prompts, 10 AI content briefs a month. Extra user seats cost $49/mo each. Annual billing: $1,719 billed for the first year.

• Large$299/mo month-to-month$239/mo billed annually
  Limits of Large

  3 user seats, 25 campaigns, 3,000 tracked keywords, 1,250,000 pages crawled a week, 12 AI visibility dashboards, 600 tracked prompts, 50 AI content briefs a month. Extra user seats cost $49/mo each. Annual billing: $2,868 billed for the first year.

• EnterpriseContact sales — Custom pricing
  Limits of Enterprise

  Pricing on request.

Prices last verified

Ahrefs: 26 Oct 2026

Moz Pro: 27 Oct 2026

Google Analytics

Ahrefs: Unknown

Moz Pro: Documented

Google Search Console

Ahrefs: Documented

Moz Pro: Unknown

Looker Studio

Ahrefs: Documented

Moz Pro: Unknown

Public API

Ahrefs: Documented

Moz Pro: Unknown

“Unknown” means we found no vendor documentation for it, not that it is unavailable.

Built for (vendor-stated)

Ahrefs: Small businesses, Freelancers and consultants, Enterprises, Agencies, Ecommerce brands

Moz Pro: Small businesses, Enterprises, Agencies

Best suited for (SEOFinder editorial)

Ahrefs:

• Competitor research on paid plans.
• Teams tracking up to a few thousand keywords (750 on Lite, 5,000 on Advanced).

Moz Pro:

• Individuals managing a single website (Starter: 1 campaign, 50 tracked keywords).
• Marketers tracking several sites (3 campaigns on Standard, 10 on Medium, 25 on Large).

Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.