Moz Pro vs Semrush

• 5documented differences
• 8documented the same for both
• 6documented for one tool only
• 1unknown for both

Billing

Moz Pro: Month-to-month billing

Semrush: Month-to-month billing

Free plan

Moz Pro: Unknown

Semrush: Yes · Free

Free trial

Moz Pro: Yes · card required

Semrush: Yes · 7 days

AI engines tracked

Moz Pro: ChatGPT, AI Mode and Gemini (confirmed from Standard); AI Overviews (confirmed from Starter, the lowest paid plan)

Semrush: ChatGPT, AI Overviews, AI Mode, Perplexity and Gemini (confirmed from Starter)

Documented differences

Both tools documented, and the support or plan differs.

Documented for one tool only

No documentation was found for the other tool. That is unknown, not a missing capability.

• Unknown for Moz Pro: Automated content generation, Backlink building, Link-building outreach
• Unknown for Semrush: Content briefs, Backlink monitoring

• The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.

Plans

Moz Pro:

• Starter$49/mo month-to-month
  Limits of Starter

  1 user seat, 1 campaign, 50 tracked keyword rankings, 5,000 pages crawled a week, 75 keyword queries and 75 backlink queries a month. No AI Visibility dashboards, tracked prompts or AI content briefs; prompt suggestions and AI Overviews by keyword are included.

• Standard$99/mo month-to-month$79/mo billed annually
  Limits of Standard

  1 user seat, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 3 AI visibility dashboards, 150 tracked prompts, 2 AI content briefs a month. Branded reports and report templates are not included. Extra user seats cost $49/mo each. Annual billing: $950 billed for the first year.

• Medium$179/mo month-to-month$143/mo billed annually
  Limits of Medium

  2 user seats, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 6 AI visibility dashboards, 300 tracked prompts, 10 AI content briefs a month. Extra user seats cost $49/mo each. Annual billing: $1,719 billed for the first year.

• Large$299/mo month-to-month$239/mo billed annually
  Limits of Large

  3 user seats, 25 campaigns, 3,000 tracked keywords, 1,250,000 pages crawled a week, 12 AI visibility dashboards, 600 tracked prompts, 50 AI content briefs a month. Extra user seats cost $49/mo each. Annual billing: $2,868 billed for the first year.

• EnterpriseContact sales — Custom pricing
  Limits of Enterprise

  Pricing on request.

Semrush:

• FreeFree
  Limits of Free

  1 demo project, 10 reports per day.

• SEO$139/mo month-to-month$117.33/mo billed annually
  Limits of SEO

  5 websites, 500 keywords tracked daily, 'Basic keyword research and competitor analysis'. Lists AI visibility reports and custom prompt monitoring, with no prompt limit stated; the plan is not labelled 'SEO + AI Search'. 1 user seat included; additional users from $45/mo.

• Starter$199/mo month-to-month$165.17/mo billed annually
  Limits of Starter

  Semrush One tier. 5 websites, 500 keywords daily, 50 AI prompts daily, 1 domain for AI brand performance. 1 user seat included; additional users $45/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

• Pro+$299/mo month-to-month$248.17/mo billed annually
  Limits of Pro+

  Semrush One tier. Adds historical SEO data, content optimization, multi-location/device tracking, 100 AI prompts daily. 1 user seat included; additional users $80/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

• AdvancedContact sales — Custom pricing
  Limits of Advanced

  40+ websites, 5,000+ keywords daily, SEO share of voice, 'Advanced API data integration'. 1 user seat included; additional users $100/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

Prices last verified

Moz Pro: 27 Oct 2026

Semrush: 26 Oct 2026

Google Analytics

Moz Pro: Documented

Semrush: Documented

Google Search Console

Moz Pro: Unknown

Semrush: Documented

Looker Studio

Moz Pro: Unknown

Semrush: Listed* (not yet verified)

Public API

Moz Pro: Unknown

Semrush: Listed* (not yet verified)

Wix

Moz Pro: Unknown

Semrush: Documented

WordPress

Moz Pro: Unknown

Semrush: Documented

Zapier

Moz Pro: Unknown

Semrush: Documented

“Unknown” means we found no vendor documentation for it, not that it is unavailable.

Built for (vendor-stated)

Moz Pro: Small businesses, Enterprises, Agencies

Semrush: Freelancers and consultants, Small businesses, Agencies, Enterprises, Ecommerce brands

Best suited for (SEOFinder editorial)

Moz Pro:

• Individuals managing a single website (Starter: 1 campaign, 50 tracked keywords).
• Marketers tracking several sites (3 campaigns on Standard, 10 on Medium, 25 on Large).

Semrush:

• Teams managing several websites (5 on SEO and Starter, 15 on Pro+).
• Competitor research in organic search.

Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.