SEO suite with keyword research, rank tracking, site crawls, link research and AI visibility.
Key facts
- Lowest listed plan
- $49/moStarter plan
- Billing
- Month-to-month billing
- Free plan
- Unknown
- Free trial
- Yes, card requiredPlans covered not recorded
- Prices last verified
- 27 Oct 2026
- Verification
- Vendor-checkedVerified 27 Oct 2026 against vendor documentation. Not independently tested.
What Moz Pro does
Moz Pro is an SEO platform covering keyword research, rank tracking, site crawls and backlink research. Standard and higher plans add AI visibility dashboards that track prompts in GPT, Gemini and Google AI Mode.
Built for (vendor-stated)
- Small businesses
- Enterprises
- Agencies
SEOFinder editorial summary
Best suited for
- Individuals managing a single website (Starter: 1 campaign, 50 tracked keywords).
- Marketers tracking several sites (3 campaigns on Standard, 10 on Medium, 25 on Large).
Strengths
- AI visibility dashboards on Standard, Medium and Large track prompts in GPT, Gemini and Google AI Mode (150, 300 or 600 prompts), with citation and sentiment data.
- Keyword research, rank tracking, site crawls and backlink research on every plan, including the $49/month Starter plan.
Trade-offs
- The free trial covers the Medium plan on monthly billing and requires a credit card.
- Starter has no AI visibility dashboards, tracked prompts or AI content briefs.
- Standard includes 1 user and no branded reports or report templates; extra seats cost $49/mo each.
Strengths, trade-offs and fit are SEOFinder's editorial summary of Moz Pro's own documentation, reviewed on 27 Oct 2026. They are not user reviews, and SEOFinder has not tested the product.
Moz Pro pricing and plans
Vendor documentation, 27 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested.Prices as listed by Moz Pro; annual totals only where the vendor lists them. Lowest plans differ in limits between tools, so compare what each plan includes. How we check prices
| Plan | Month-to-month | Billed annually | Limits and inclusions (vendor-listed) |
|---|---|---|---|
| Starter | Month-to-month$49/mo | Billed annuallyNot listed | 1 user seat, 1 campaign, 50 tracked keyword rankings, 5,000 pages crawled a week, 75 keyword queries and 75 backlink queries a month. No AI Visibility dashboards, tracked prompts or AI content briefs; prompt suggestions and AI Overviews by keyword are included. |
| Standard | Month-to-month$99/mo | Billed annually$79/mo | 1 user seat, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 3 AI visibility dashboards, 150 tracked prompts, 2 AI content briefs a month. Branded reports and report templates are not included. Extra user seats cost $49/mo each. Annual billing: $950 billed for the first year. |
| Medium | Month-to-month$179/mo | Billed annually$143/mo | 2 user seats, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 6 AI visibility dashboards, 300 tracked prompts, 10 AI content briefs a month. Extra user seats cost $49/mo each. Annual billing: $1,719 billed for the first year. |
| Large | Month-to-month$299/mo | Billed annually$239/mo | 3 user seats, 25 campaigns, 3,000 tracked keywords, 1,250,000 pages crawled a week, 12 AI visibility dashboards, 600 tracked prompts, 50 AI content briefs a month. Extra user seats cost $49/mo each. Annual billing: $2,868 billed for the first year. |
| Enterprise | Contact sales — Custom pricing | Pricing on request. | |
Paid add-ons
Moz Pro capabilities
Checked against Moz Pro's documentation on 27 Oct 2026 unless a row says otherwise; not independently tested. The plan column shows where a capability is confirmed, not that lower plans lack it.
- Offered14
- Partial1
- Paid add-on0
- Not offered0
- Unknown3
- * Not yet verified
| Capability | Availability | Confirmed plan | Evidence |
|---|---|---|---|
| AI visibility8 | |||
| AI visibility monitoringTracks brand mentions or citations in AI assistants and AI search answers. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI visibility monitoringChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “A standard-level subscription or higher is required to access AI Visibility.” Notes: 3 dashboards and 150 tracked prompts on Standard, 6 and 300 on Medium, 12 and 600 on Large. Extra dashboards cost $20 each a month; extra prompts cost $50 a month per 100. Prompts are tracked weekly. Not included on Starter. |
| ChatGPT trackingMonitors answers from ChatGPT. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for ChatGPT trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “3 Tracked AI Models (GPT, Gemini, Google AI Mode)” Notes: Listed by the vendor as GPT. |
| Google AI Overviews trackingMonitors Google AI Overviews. | Availability: Partial | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Google AI Overviews trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “AI Overviews by Keyword (Track keywords that trigger AI Overviews so you can maximize visibility and stay one step ahead in the SERP.)” Notes: Shows which keywords trigger Google AI Overviews. AI Overviews is not one of the tracked AI models for prompts. |
| Google AI Mode trackingMonitors Google AI Mode answers. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Google AI Mode trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “3 Tracked AI Models (GPT, Gemini, Google AI Mode)” |
| Gemini trackingMonitors Google Gemini answers. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Gemini trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “3 Tracked AI Models (GPT, Gemini, Google AI Mode)” |
| Citation and source trackingShows which pages AI answers cite as sources. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Citation and source trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “AI Citations Data (See what pages are being cited by LLMs when generating responses to your tracked prompts.)” |
| AI competitor benchmarkingCompares brand visibility against competitors in AI answers. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI competitor benchmarkingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Add up to 3 competitors to track” Notes: Up to 3 competitors per AI visibility dashboard. |
| Prompt trackingTracks a defined set of prompts over time. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Prompt trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Prompts Tracked (Track prompts within your AI Visibility dashboard to see how your brand performs in LLM-generated responses.) 150 300 600” Notes: Prompts are tracked weekly. |
| Content2 | |||
| Content optimizationScores or guides content against ranking competitors. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content optimizationChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “On-Page Grader Reports (See how well your pages are optimized for your target keywords.)” |
| Content briefsGenerates outlines or briefs from search results. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content briefsChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “AI Content Brief (Create data-driven content briefs powered by AI to guide your content creation.) 2 10 50” Notes: 2 briefs a month on Standard, 10 on Medium, 50 on Large. Not included on Starter. |
| Research2 | |||
| Keyword researchKeyword discovery with volume or difficulty data. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Keyword researchChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Keyword Queries/mo 75” Notes: 75 keyword queries a month on Starter, 150 on Standard, 5,000 on Medium, 15,000 on Large. |
| Rank trackingMonitors positions in traditional search results over time. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Rank trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Keyword Rankings 50 Mobile Rankings ✔️” Notes: 50 tracked keywords on Starter, 300 on Standard, 1,500 on Medium, 3,000 on Large. Rankings update weekly. |
| Technical SEO1 | |||
| Technical site auditCrawls a site to find technical and on-page issues. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Technical site auditChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Pages Crawled/wk 5000” Notes: Weekly site crawl: 5,000 pages on Starter, 100,000 on Standard, 500,000 on Medium, 1,250,000 on Large. On-demand crawls from Standard. |
| Backlinks2 | |||
| Backlink analysisExplores referring domains and link profiles. | Availability: Offered | Confirmed plan: Confirmed from Starter, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink analysisChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Backlink Queries/mo 75” Notes: 75 backlink queries a month on Starter, 5,000 on Standard, 20,000 on Medium, 70,000 on Large. |
| Backlink monitoringAlerts on new or lost backlinks. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink monitoringChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Link Tracking Lists| 1| 30| 60| Links per List| 100| 500| 750” Notes: Link tracking lists: 1 on Standard, 30 on Medium and 60 on Large, with 100, 500 or 750 links per list; Starter includes none. Moz Pro also shows discovered and lost linking domains for the tracked site and competitors. |
Unknown: 3 capabilitiesNo vendor documentation found either way. Unknown is not the same as Not offered.
Content
- Automated content generationGenerates drafts or full articles with AI.
Publishing
- Automated publishingPushes content directly to a CMS such as WordPress.
Backlinks
- Backlink buildingHelps acquire new backlinks, for example through outreach tooling or link exchanges.
Integrations
1 verified in vendor documentation, 0 not yet verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Google Analytics
Sources
Official Moz Pro pages read on 27 Oct 2026. These are the vendor's own claims; SEOFinder has not independently tested them.
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