Frase vs Otterly.AI
Plans, prices and documented capabilities side by side, from each vendor's own documentation.
A side-by-side reference, not a recommendation. Neither product has been independently tested.
Change the comparison
Lowest listed plan
Starter · $49/mo month-to-month
Vendor-checked26 Oct 2026 · Not independently tested
Otterly.AI
Lowest listed plan
Lite · $29/mo month-to-month
Vendor-checked26 Oct 2026 · Not independently tested
FraseOtterly.AI
Otterly.AISummary
Frase focuses on Content optimization; Otterly.AI focuses on GEO & AI visibility.
- 4documented differences
- 7documented the same for both
- 12documented for one tool only
- 1unknown for both
- Billing
- Frase: Month-to-month billing
- Otterly.AI: Month-to-month billing
- Free plan
- Frase: Unknown
- Otterly.AI: Unknown
- Free trial
- Frase: Yes · 7 days, no card required
- Otterly.AI: Yes · no card required
- AI engines tracked
- Frase: ChatGPT (confirmed from Starter, the lowest paid plan); Perplexity (confirmed from Professional); Gemini and Claude (confirmed from Scale)
- Otterly.AI: ChatGPT, AI Overviews, Perplexity and Copilot (confirmed from Lite, the lowest paid plan); AI Mode, Gemini and Claude as paid add-ons
Documented differences
Both tools documented, and the support or plan differs.
- Automated content generation
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Otterly.AI: Not offered
Documented for one tool only
No documentation was found for the other tool. That is unknown, not a missing capability.
- Unknown for Otterly.AI: Automated publishing, Rank tracking, Technical site audit, Backlink analysis, Backlink building, Content refresh, Scheduled publishing, Backlink monitoring, Link-building outreach
Pricing
- The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.
- Plans
- Frase:
- Starter$49/mo month-to-month$39/mo billed annually
Limits of Starter
1 seat, 1 site; 10 articles and 50 audit pages/mo; 20 AI Visibility prompts; ChatGPT and Google AI only
- Professional$129/mo month-to-month$103/mo billed annually
Limits of Professional
3 seats, 5 sites; 40 articles, 250 audit pages/mo; 50 AI Visibility prompts; Perplexity added
- Scale$299/mo month-to-month$239/mo billed annually
Limits of Scale
5 seats, up to 10 domains; 100 articles, 1,000 audit pages/mo; 75 AI Visibility prompts; Claude and Gemini added
- EnterpriseContact sales — Custom pricing
Limits of Enterprise
Custom seats/limits, white-label, SSO/SAML
- Starter$49/mo month-to-month$39/mo billed annually
- Otterly.AI:
- Lite$29/mo month-to-month$25/mo billed annually
Limits of Lite
15 search prompts; 1 workspace; 3 recommendations per week; 1,000 GEO URL audits/month; no API/MCP/Data Studio connector; extra prompt packs not available. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members; daily tracking.
- Standard$189/mo month-to-month$160/mo billed annually
Limits of Standard
100 search prompts; can add up to 300 extra prompts ($99/month per 100) before moving to Premium; 2,000 API & 2,000 MCP requests/month; 5,000 GEO URL audits/month. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members and workspaces; daily tracking; Agent Analytics (200k events/month).
- Premium$489/mo month-to-month$422/mo billed annually
Limits of Premium
400 search prompts; 5,000 API & 5,000 MCP requests/month; 10,000 GEO URL audits/month; personal onboarding. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members and workspaces; daily tracking; Agent Analytics (1M events/month).
- EnterpriseContact sales — Custom pricing
Limits of Enterprise
Custom pricing; includes SSO, customizable prompt tracking, dedicated CSM.
- Lite$29/mo month-to-month$25/mo billed annually
- Prices last verified
- Frase: 26 Oct 2026
- Otterly.AI: 27 Oct 2026
Capabilities
OfferedPartialPaid add-onNot offeredUnknown* Not yet verified
Not offered means the vendor says so. Unknown means we found no vendor documentation either way; the capability may still exist.
AI visibility3 differences · 3 documented for one tool only
- AI visibility monitoring
Evidence for AI visibility monitoring
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: Verified 26 Oct 2026 against vendor documentation Source for Otterly.AI
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Otterly.AI: OfferedConfirmed from Lite, the lowest paid plan
- ChatGPT tracking
Evidence for ChatGPT tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: Verified 26 Oct 2026 against vendor documentation Source for Otterly.AI
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Otterly.AI: OfferedConfirmed from Lite, the lowest paid plan
- Google AI Overviews trackingOne side unknown
Evidence for Google AI Overviews tracking
- Frase: No vendor documentation found.
- Otterly.AI: Verified 26 Oct 2026 against vendor documentation Source for Otterly.AI
- Frase: Unknown
- Otterly.AI: OfferedConfirmed from Lite, the lowest paid plan
- Google AI Mode trackingOne side unknown
Evidence for Google AI Mode tracking
- Frase: No vendor documentation found.
- Otterly.AI: Verified 26 Oct 2026 against vendor documentationVendor notes: Add-on: $9/mo (Lite), $59/mo (Standard), $149/mo (Premium); annual $93/$610/$1,540. Source for Otterly.AI
- Frase: Unknown
- Otterly.AI: Paid add-onAdd-on from Lite, the lowest paid plan
- Perplexity trackingDiffers
Evidence for Perplexity tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: Verified 26 Oct 2026 against vendor documentation Source for Otterly.AI
- Frase: OfferedConfirmed from ProfessionalAvailability on lower plans not verified.
- Otterly.AI: OfferedConfirmed from Lite, the lowest paid plan
- Gemini trackingDiffers
Evidence for Gemini tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: Verified 26 Oct 2026 against vendor documentationVendor notes: Add-on: $9/mo (Lite), $59/mo (Standard), $149/mo (Premium); annual $93/$610/$1,540. Source for Otterly.AI
- Frase: OfferedConfirmed from ScaleAvailability on lower plans not verified.
- Otterly.AI: Paid add-onAdd-on from Lite, the lowest paid plan
- Claude trackingDiffers
Evidence for Claude tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: Verified 26 Oct 2026 against vendor documentationVendor notes: Add-on: $29/mo (Lite), $109/mo (Standard), $439/mo (Premium); annual $300/$1,100/$4,400. Source for Otterly.AI
- Frase: OfferedConfirmed from ScaleAvailability on lower plans not verified.
- Otterly.AI: Paid add-onAdd-on from Lite, the lowest paid plan
- Microsoft Copilot trackingOne side unknown
Evidence for Microsoft Copilot tracking
- Frase: No vendor documentation found.
- Otterly.AI: Verified 26 Oct 2026 against vendor documentation Source for Otterly.AI
- Frase: Unknown
- Otterly.AI: OfferedConfirmed from Lite, the lowest paid plan
- Citation and source tracking
Evidence for Citation and source tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: Verified 26 Oct 2026 against vendor documentation Source for Otterly.AI
- Frase: OfferedPlan not specified
- Otterly.AI: OfferedConfirmed from Lite, the lowest paid plan
- AI competitor benchmarking
Evidence for AI competitor benchmarking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: Verified 26 Oct 2026 against vendor documentation Source for Otterly.AI
- Frase: OfferedPlan not specified
- Otterly.AI: OfferedPlan not specified
- Prompt tracking
Evidence for Prompt tracking
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: Verified 26 Oct 2026 against vendor documentation Source for Otterly.AI
- Frase: OfferedPlan not specified
- Otterly.AI: OfferedConfirmed from Lite, the lowest paid plan
Content & publishing1 difference · 3 documented for one tool only
- Automated content generationDiffers
Evidence for Automated content generation
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: Verified 26 Oct 2026 against vendor documentation Source for Otterly.AI
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Otterly.AI: Not offered
- Automated publishingOne side unknown
Evidence for Automated publishing
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: No vendor documentation found.
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Otterly.AI: Unknown
- Content optimization
Evidence for Content optimization
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: Verified 26 Oct 2026 against vendor documentation Source for Otterly.AI
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Otterly.AI: OfferedConfirmed from Lite, the lowest paid plan
- Content briefs
Evidence for Content briefs
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: Verified 26 Oct 2026 against vendor documentation Source for Otterly.AI
- Frase: OfferedPlan not specified
- Otterly.AI: OfferedPlan not specified
- Content refreshOne side unknown
Evidence for Content refresh
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: No vendor documentation found.
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Otterly.AI: Unknown
- Scheduled publishingOne side unknown
Evidence for Scheduled publishing
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: No vendor documentation found.
- Frase: OfferedPlan not specified
- Otterly.AI: Unknown
SEO research1 documented for one tool only
- Keyword research
Evidence for Keyword research
- Frase: No vendor documentation found.
- Otterly.AI: No vendor documentation found.
- Frase: Unknown
- Otterly.AI: Unknown
- Rank trackingOne side unknown
Evidence for Rank tracking
- Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Rank monitoring via Content Guard on a limited number of pages; not a standalone rank tracker Source for Frase
- Otterly.AI: No vendor documentation found.
- Frase: PartialConfirmed from Starter, the lowest paid plan
- Otterly.AI: Unknown
Technical SEO1 documented for one tool only
- Technical site auditOne side unknown
Evidence for Technical site audit
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: No vendor documentation found.
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Otterly.AI: Unknown
Backlinks4 documented for one tool only
- Backlink analysisOne side unknown
Evidence for Backlink analysis
- Frase: Verified 26 Oct 2026 against vendor documentation Source for Frase
- Otterly.AI: No vendor documentation found.
- Frase: OfferedConfirmed from Starter, the lowest paid plan
- Otterly.AI: Unknown
- Backlink buildingOne side unknown
Evidence for Backlink building
- Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Drafts only: 'Nothing goes out on your behalf'; Frase does not build or buy links Source for Frase
- Otterly.AI: No vendor documentation found.
- Frase: PartialPlan not specified
- Otterly.AI: Unknown
- Backlink monitoringOne side unknown
Evidence for Backlink monitoring
- Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Full scan every 30 days, not continuous Source for Frase
- Otterly.AI: No vendor documentation found.
- Frase: PartialConfirmed from Starter, the lowest paid plan
- Otterly.AI: Unknown
- Link-building outreachOne side unknown
Evidence for Link-building outreach
- Frase: Verified 26 Oct 2026 against vendor documentationVendor notes: Drafts only: 'Nothing goes out on your behalf'; Frase does not build or buy links Source for Frase
- Otterly.AI: No vendor documentation found.
- Frase: PartialConfirmed from Starter, the lowest paid plan
- Otterly.AI: Unknown
Integrations
- Google Search Console
- Frase: Documented
- Otterly.AI: Unknown
- Looker Studio
- Frase: Unknown
- Otterly.AI: DocumentedConfirmed from StandardAvailability on lower plans not verified.
- Make
- Frase: Documented
- Otterly.AI: Unknown
- Public API
- Frase: Documented
- Otterly.AI: DocumentedConfirmed from StandardAvailability on lower plans not verified.
- Slack
- Frase: Documented
- Otterly.AI: Unknown
- Webflow
- Frase: Documented (publishing)
- Otterly.AI: Unknown
- Wix
- Frase: Documented (publishing)
- Otterly.AI: Unknown
- WordPress
- Frase: Documented (publishing)
- Otterly.AI: Unknown
- Zapier
- Frase: Documented
- Otterly.AI: Unknown
“Unknown” means we found no vendor documentation for it, not that it is unavailable.
Who they are for
- Built for (vendor-stated)
- Frase: Freelancers and consultants, Small businesses, Agencies, Enterprises
- Otterly.AI: Small businesses, Agencies, Enterprises
- Best suited for (SEOFinder editorial)
- Frase:
- Small teams with one to five sites (1 on Starter, 5 on Professional).
- Keeping published articles up to date (Content Guard watches 10–300 pages).
- Otterly.AI:
- Agencies reporting AI visibility to clients.
Sources
Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.
Checked 26 Oct 2026
