Otterly.AI
Monitor brand visibility in AI search.
Key facts
- Lowest listed plan
- $29/moLite plan
- Billing
- Month-to-month billing
- Free plan
- Unknown
- Free trial
- Yes, no card requiredPlans covered not recorded
- Prices last verified
- 27 Oct 2026
- Verification
- Vendor-checkedVerified 26 Oct 2026 against vendor documentation. Not independently tested.
What Otterly.AI does
An AI search monitoring tool that tracks how brands and URLs are mentioned or cited across AI assistants and AI-generated search answers.
Built for (vendor-stated)
- Small businesses
- Agencies
- Enterprises
SEOFinder editorial summary
Best suited for
- Agencies reporting AI visibility to clients.
Strengths
- AI search visibility across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan.
- Month-to-month plans from $29/mo.
- GEO content audits (1,000–10,000 URLs a month by plan) and content briefs.
Trade-offs
- Doesn't write content; the vendor says it analyses and scores content.
- Google AI Mode, Gemini and Claude are paid add-ons.
- The API, MCP and the Data Studio connector start at Standard ($189/mo).
Strengths, trade-offs and fit are SEOFinder's editorial summary of Otterly.AI's own documentation, reviewed on 27 Oct 2026. They are not user reviews, and SEOFinder has not tested the product.
Otterly.AI pricing and plans
Vendor documentation, 27 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested.Prices as listed by Otterly.AI; annual totals only where the vendor lists them. Lowest plans differ in limits between tools, so compare what each plan includes. How we check prices
| Plan | Month-to-month | Billed annually | Limits and inclusions (vendor-listed) |
|---|---|---|---|
| Lite | Month-to-month$29/mo | Billed annually$25/mo | 15 search prompts; 1 workspace; 3 recommendations per week; 1,000 GEO URL audits/month; no API/MCP/Data Studio connector; extra prompt packs not available. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members; daily tracking. |
| Standard | Month-to-month$189/mo | Billed annually$160/mo | 100 search prompts; can add up to 300 extra prompts ($99/month per 100) before moving to Premium; 2,000 API & 2,000 MCP requests/month; 5,000 GEO URL audits/month. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members and workspaces; daily tracking; Agent Analytics (200k events/month). |
| Premium | Month-to-month$489/mo | Billed annually$422/mo | 400 search prompts; 5,000 API & 5,000 MCP requests/month; 10,000 GEO URL audits/month; personal onboarding. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members and workspaces; daily tracking; Agent Analytics (1M events/month). |
| Enterprise | Contact sales — Custom pricing | Custom pricing; includes SSO, customizable prompt tracking, dedicated CSM. | |
Paid add-ons
- Google AI Mode tracking · Add-on from Lite, the lowest paid planAdd-on: $9/mo (Lite), $59/mo (Standard), $149/mo (Premium); annual $93/$610/$1,540.
- Gemini tracking · Add-on from Lite, the lowest paid planAdd-on: $9/mo (Lite), $59/mo (Standard), $149/mo (Premium); annual $93/$610/$1,540.
- Claude tracking · Add-on from Lite, the lowest paid planAdd-on: $29/mo (Lite), $109/mo (Standard), $439/mo (Premium); annual $300/$1,100/$4,400.
Otterly.AI capabilities
Checked against Otterly.AI's documentation on 26 Oct 2026 unless a row says otherwise; not independently tested. The plan column shows where a capability is confirmed, not that lower plans lack it.
- Offered10
- Partial0
- Paid add-on3
- Not offered1
- Unknown6
- * Not yet verified
| Capability | Availability | Confirmed plan | Evidence |
|---|---|---|---|
| AI visibility11 | |||
| AI visibility monitoringTracks brand mentions or citations in AI assistants and AI search answers. | Availability: Offered | Confirmed plan: Confirmed from Lite, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI visibility monitoringChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Track your brand and website visibility across every major AI search engine.” |
| ChatGPT trackingMonitors answers from ChatGPT. | Availability: Offered | Confirmed plan: Confirmed from Lite, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for ChatGPT trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Tracking of 4 AI Search Engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot” |
| Google AI Overviews trackingMonitors Google AI Overviews. | Availability: Offered | Confirmed plan: Confirmed from Lite, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Google AI Overviews trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Tracking of 4 AI Search Engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot” |
| Google AI Mode trackingMonitors Google AI Mode answers. | Availability: Paid add-on | Confirmed plan: Add-on from Lite, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Google AI Mode trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Claude, Google AI-Mode, Gemini as extra Add-ons” Notes: Add-on: $9/mo (Lite), $59/mo (Standard), $149/mo (Premium); annual $93/$610/$1,540. |
| Perplexity trackingMonitors Perplexity answers. | Availability: Offered | Confirmed plan: Confirmed from Lite, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Perplexity trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Tracking of 4 AI Search Engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot” |
| Gemini trackingMonitors Google Gemini answers. | Availability: Paid add-on | Confirmed plan: Add-on from Lite, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Gemini trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Claude, Google AI-Mode, Gemini as extra Add-ons” Notes: Add-on: $9/mo (Lite), $59/mo (Standard), $149/mo (Premium); annual $93/$610/$1,540. |
| Claude trackingMonitors Claude answers. | Availability: Paid add-on | Confirmed plan: Add-on from Lite, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Claude trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Claude, Google AI-Mode, Gemini as extra Add-ons” Notes: Add-on: $29/mo (Lite), $109/mo (Standard), $439/mo (Premium); annual $300/$1,100/$4,400. |
| Microsoft Copilot trackingMonitors Microsoft Copilot answers. | Availability: Offered | Confirmed plan: Confirmed from Lite, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Microsoft Copilot trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Tracking of 4 AI Search Engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot” |
| Citation and source trackingShows which pages AI answers cite as sources. | Availability: Offered | Confirmed plan: Confirmed from Lite, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Citation and source trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Automatically track all domains and their URL citations on AI search experiences.” Notes: Pricing page lists 'Citation Source Tracking' on all plans. |
| AI competitor benchmarkingCompares brand visibility against competitors in AI answers. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI competitor benchmarkingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Competitive Benchmarking: See who performs best: You or your competitors.” |
| Prompt trackingTracks a defined set of prompts over time. | Availability: Offered | Confirmed plan: Confirmed from Lite, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Prompt trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “15 search prompts ... Daily tracking frequency” Notes: 15/100/400 prompts by plan; Enterprise from 1,000. |
| Content3 | |||
| Automated content generationGenerates drafts or full articles with AI. | Availability: Not offered | — | Vendor documentation, 26 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested., details for Automated content generationChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “No. OtterlyAI analyses and scores content, it does not write or publish it.” Notes: A separate GEO Content Creator tool appears in the vendor's marketplace; its availability and pricing are not verified. |
| Content optimizationScores or guides content against ranking competitors. | Availability: Offered | Confirmed plan: Confirmed from Lite, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content optimizationChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Run a Content Audit and understand how to improve any web page and its content.” Notes: GEO URL audits: 1,000/5,000/10,000 per month by plan. Oriented to AI search (GEO), not classic SEO. |
| Content briefsGenerates outlines or briefs from search results. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content briefsChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Crawlability checks, Content Audit & Prediction, and Content Briefs that turn invisible pages into AI sources” Notes: Plan availability not stated. |
Unknown: 6 capabilitiesNo vendor documentation found either way. Unknown is not the same as Not offered.
Publishing
- Automated publishingPushes content directly to a CMS such as WordPress.
Research
- Keyword researchKeyword discovery with volume or difficulty data.
- Rank trackingMonitors positions in traditional search results over time.
Technical SEO
- Technical site auditCrawls a site to find technical and on-page issues.
Backlinks
- Backlink analysisExplores referring domains and link profiles.
- Backlink buildingHelps acquire new backlinks, for example through outreach tooling or link exchanges.
Integrations
2 verified in vendor documentation, 0 not yet verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Looker StudioConfirmed from StandardAvailability on lower plans not verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Public APIConfirmed from StandardAvailability on lower plans not verified.
Sources
Official Otterly.AI pages read on 26 Oct 2026. These are the vendor's own claims; SEOFinder has not independently tested them.
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