Frase vs Semrush

Frase focuses on Content optimization; Semrush focuses on SEO platforms.

• 7documented differences
• 7documented the same for both
• 9documented for one tool only
• 0unknown for both

Billing

Frase: Month-to-month billing

Semrush: Month-to-month billing

Free plan

Frase: Unknown

Semrush: Yes · Free

Free trial

Frase: Yes · 7 days, no card required

Semrush: Yes · 7 days

AI engines tracked

Frase: ChatGPT (confirmed from Starter, the lowest paid plan); Perplexity (confirmed from Professional); Gemini and Claude (confirmed from Scale)

Semrush: ChatGPT, AI Overviews, AI Mode, Perplexity and Gemini (confirmed from Starter)

Documented differences

Both tools documented, and the support or plan differs.

Documented for one tool only

No documentation was found for the other tool. That is unknown, not a missing capability.

• Unknown for Frase: Keyword research
• Unknown for Semrush: Automated publishing, Content briefs, Content refresh, Scheduled publishing, Backlink monitoring

• The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.

Plans

Frase:

• Starter$49/mo month-to-month$39/mo billed annually
  Limits of Starter

  1 seat, 1 site; 10 articles and 50 audit pages/mo; 20 AI Visibility prompts; ChatGPT and Google AI only

• Professional$129/mo month-to-month$103/mo billed annually
  Limits of Professional

  3 seats, 5 sites; 40 articles, 250 audit pages/mo; 50 AI Visibility prompts; Perplexity added

• Scale$299/mo month-to-month$239/mo billed annually
  Limits of Scale

  5 seats, up to 10 domains; 100 articles, 1,000 audit pages/mo; 75 AI Visibility prompts; Claude and Gemini added

• EnterpriseContact sales — Custom pricing
  Limits of Enterprise

  Custom seats/limits, white-label, SSO/SAML

Semrush:

• FreeFree
  Limits of Free

  1 demo project, 10 reports per day.

• SEO$139/mo month-to-month$117.33/mo billed annually
  Limits of SEO

  5 websites, 500 keywords tracked daily, 'Basic keyword research and competitor analysis'. Lists AI visibility reports and custom prompt monitoring, with no prompt limit stated; the plan is not labelled 'SEO + AI Search'. 1 user seat included; additional users from $45/mo.

• Starter$199/mo month-to-month$165.17/mo billed annually
  Limits of Starter

  Semrush One tier. 5 websites, 500 keywords daily, 50 AI prompts daily, 1 domain for AI brand performance. 1 user seat included; additional users $45/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

• Pro+$299/mo month-to-month$248.17/mo billed annually
  Limits of Pro+

  Semrush One tier. Adds historical SEO data, content optimization, multi-location/device tracking, 100 AI prompts daily. 1 user seat included; additional users $80/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

• AdvancedContact sales — Custom pricing
  Limits of Advanced

  40+ websites, 5,000+ keywords daily, SEO share of voice, 'Advanced API data integration'. 1 user seat included; additional users $100/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

Prices last verified

Frase: 26 Oct 2026

Semrush: 26 Oct 2026

Google Analytics

Frase: Unknown

Semrush: Documented

Google Search Console

Frase: Documented

Semrush: Documented

Looker Studio

Frase: Unknown

Semrush: Listed* (not yet verified)

Make

Frase: Documented

Semrush: Unknown

Public API

Frase: Documented

Semrush: Listed* (not yet verified)

Slack

Frase: Documented

Semrush: Unknown

Webflow

Frase: Documented (publishing)

Semrush: Unknown

Wix

Frase: Documented (publishing)

Semrush: Documented

WordPress

Frase: Documented (publishing)

Semrush: Documented

Zapier

Frase: Documented

Semrush: Documented

“Unknown” means we found no vendor documentation for it, not that it is unavailable.

Built for (vendor-stated)

Frase: Freelancers and consultants, Small businesses, Agencies, Enterprises

Semrush: Freelancers and consultants, Small businesses, Agencies, Enterprises, Ecommerce brands

Best suited for (SEOFinder editorial)

Frase:

• Small teams with one to five sites (1 on Starter, 5 on Professional).
• Keeping published articles up to date (Content Guard watches 10–300 pages).

Semrush:

• Teams managing several websites (5 on SEO and Starter, 15 on Pro+).
• Competitor research in organic search.

Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.