Content optimization guided by ranking data.
Key facts
- Lowest listed plan
- $59/moDiscovery plan
- Billing
- Month-to-month billing
- Free plan
- Unknown
- Free trial
- Yes, 7 days, card requiredPlans covered not recorded
- Prices last verified
- 27 Oct 2026
- Verification
- Vendor-checkedVerified 26 Oct 2026 against vendor documentation. Not independently tested.
What Surfer does
A content optimization platform that scores drafts against ranking pages, with AI writing and AI visibility tracking features.
Built for (vendor-stated)
- Agencies
SEOFinder editorial summary
Best suited for
- Agencies delivering on-page SEO.
- Teams producing many articles (360 documents on Standard, unlimited under a fair-use policy on Peace of Mind).
Strengths
- A content editor with optimization scoring, outlines and AI article drafting.
- Page-level rank tracking, with daily ranking drop alerts from Standard.
- Publishes to WordPress (from Standard) and Contentful (from Pro).
Trade-offs
- Month-to-month prices are higher than the yearly rates (Standard: $119/mo, or $99/mo billed yearly), and the 7-day trial requires a card.
- Standard tracks ChatGPT only, refreshed weekly; Google AI Overviews, AI Mode, Perplexity and Gemini start at Pro.
- Keyword Research is listed from Standard, and the Zapier integration on Peace of Mind.
Strengths, trade-offs and fit are SEOFinder's editorial summary of Surfer's own documentation, reviewed on 27 Oct 2026. They are not user reviews, and SEOFinder has not tested the product.
Surfer pricing and plans
Vendor documentation, 27 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested.Prices as listed by Surfer; annual totals only where the vendor lists them. Lowest plans differ in limits between tools, so compare what each plan includes. How we check prices
| Plan | Month-to-month | Billed annually | Limits and inclusions (vendor-listed) |
|---|---|---|---|
| Discovery | Month-to-month$59/mo | Billed annually$49/mo | 120 documents; Track 0 AI prompts; tracks 10 pages. 1 team seat. |
| AI Search Analytics | Month-to-month$95/mo | Billed annually$82/mo | AI visibility only: 50 AI prompts refreshed daily, 5 brand spaces; no content-creation documents listed. 5 team seats. |
| Standard | Month-to-month$119/mo | Billed annually$99/mo | 360 documents; Track 25 AI Prompts, refreshed weekly, across ChatGPT only. 3 team seats. |
| Pro | Month-to-month$219/mo | Billed annually$182/mo | Track 50 AI Prompts, refreshed daily; adds Contentful integration, MCP. 5 team seats. |
| Peace of Mind | Month-to-month$359/mo | Billed annually$299/mo | Track 100 AI Prompts, refreshed daily; unlimited* documents (fair usage policy); Zapier, API Access. 10 team seats. |
| Enterprise | Contact sales — Custom pricing | Talk to Surfer Expert; SSO, white-label, custom limits | |
Paid add-ons
Surfer capabilities
Checked against Surfer's documentation on 26 Oct 2026 unless a row says otherwise; not independently tested. The plan column shows where a capability is confirmed, not that lower plans lack it.
- Offered14
- Partial1
- Paid add-on0
- Not offered0
- Unknown4
- * Not yet verified
| Capability | Availability | Confirmed plan | Evidence |
|---|---|---|---|
| AI visibility9 | |||
| AI visibility monitoringTracks brand mentions or citations in AI assistants and AI search answers. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI visibility monitoringChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “AI Tracker is included in the Standard, Pro, Peace of Mind, and Enterprise plans.” Notes: Also sold standalone as the AI Search Analytics plan; extra prompts in packs of 10 |
| ChatGPT trackingMonitors answers from ChatGPT. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for ChatGPT trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Track 25 AI Prompts, refreshed weekly ... Across ChatGPT.” Notes: Standard is ChatGPT only, weekly refresh |
| Google AI Overviews trackingMonitors Google AI Overviews. | Availability: Offered | Confirmed plan: Confirmed from ProAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Google AI Overviews trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Pro plan: AI visibility tracking across ChatGPT, Perplexity, Google AI Mode, Google AI Overview, Google Gemini” Notes: AI Search Analytics plan also names 'ChatGPT, Gemini, AI Overviews, and other AI models' |
| Google AI Mode trackingMonitors Google AI Mode answers. | Availability: Offered | Confirmed plan: Confirmed from ProAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Google AI Mode trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Pro plan: AI visibility tracking across ChatGPT, Perplexity, Google AI Mode, Google AI Overview, Google Gemini” |
| Perplexity trackingMonitors Perplexity answers. | Availability: Offered | Confirmed plan: Confirmed from ProAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Perplexity trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Engine names on plan list: ChatGPT, Perplexity, Google AI Mode, Google AI Overview, Google Gemini (Pro: Track 50 AI Prompts, refreshed daily)” Notes: Pro plan engine list shown as icons with names; AI Search Analytics plan also covers 'all models' |
| Gemini trackingMonitors Google Gemini answers. | Availability: Offered | Confirmed plan: Confirmed from ProAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Gemini trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Pro plan: AI visibility tracking across ChatGPT, Perplexity, Google AI Mode, Google AI Overview, Google Gemini” |
| Citation and source trackingShows which pages AI answers cite as sources. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Citation and source trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “identify which domains those prompts cite or reference” |
| AI competitor benchmarkingCompares brand visibility against competitors in AI answers. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI competitor benchmarkingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Which competitors are getting cited” |
| Prompt trackingTracks a defined set of prompts over time. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Prompt trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Insights on prompt-level performance” Notes: 25 / 50 / 100 prompts on Standard / Pro / Peace of Mind |
| Content4 | |||
| Automated content generationGenerates drafts or full articles with AI. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Automated content generationChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Surfer AI helps you create high-quality, SEO-friendly articles faster.” Notes: Requires an active Surfer subscription; per-plan credit usage not stated |
| Content optimizationScores or guides content against ranking competitors. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content optimizationChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Content Editor: Write articles that rank — fast — using real-time SEO data.” Notes: Document limits per plan (120 / 360 / unlimited*) |
| Content briefsGenerates outlines or briefs from search results. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content briefsChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Generate detailed outlines” Notes: Vendor describes outlines inside Content Editor; the word 'brief' is not used on pricing page |
| Content refreshUpdates existing articles with AI. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Content refreshChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Content Audit: Spot weak pages, fix content gaps, and grow traffic.” Notes: Plan mapping for Content Audit not clearly stated |
| Research2 | |||
| Keyword researchKeyword discovery with volume or difficulty data. | Availability: Offered | Confirmed plan: Confirmed from StandardAvailability on lower plans not verified. | Vendor documentation, 27 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested., details for Keyword researchChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Keyword Research ... Identify high-opportunity keywords by search volume and difficulty.” Notes: Listed from Standard; not marked on Discovery or AI Search Analytics. The free Keyword Surfer Chrome extension also shows search volume and keyword ideas. |
| Rank trackingMonitors positions in traditional search results over time. | Availability: Partial | Confirmed plan: Confirmed from Discovery, the lowest paid plan | Vendor documentation, 26 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested., details for Rank trackingChecked against vendor documentation on 26 Oct 2026. Not independently tested. Vendor wording: “Track top-ranking pages across domains to monitor traffic and rankings.” Notes: Page-level tracking rather than a full rank tracker: 10 pages on Discovery, 50 on Standard, 200 on Pro and 500 on Peace of Mind. Daily ranking drop alerts are listed from Standard. |
Unknown: 4 capabilitiesNo vendor documentation found either way. Unknown is not the same as Not offered.
Publishing
- Automated publishingPushes content directly to a CMS such as WordPress.
Technical SEO
- Technical site auditCrawls a site to find technical and on-page issues.
Backlinks
- Backlink analysisExplores referring domains and link profiles.
- Backlink buildingHelps acquire new backlinks, for example through outreach tooling or link exchanges.
Integrations
3 verified in vendor documentation, 1 not yet verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.WordPressConfirmed from StandardAvailability on lower plans not verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.ContentfulConfirmed from ProAvailability on lower plans not verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.ZapierConfirmed from Peace of MindAvailability on lower plans not verified.
- Not yet verified. Recorded, but not yet confirmed against a source.Public API
Sources
Official Surfer pages read on 26 Oct 2026. These are the vendor's own claims; SEOFinder has not independently tested them.
Alternatives to Surfer
Tools in a similar category, not ranked. Compare plans and documented capabilities side by side.