Mangools vs Serpstat
Plans, prices and documented capabilities side by side, from each vendor's own documentation.
A side-by-side reference, not a recommendation. Neither product has been independently tested.
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Mangools
Lowest listed plan
Mangools Basic · $61/mo month-to-month
Vendor-checked27 Oct 2026 · Not independently tested
Serpstat
Lowest listed plan
Individual · $69/mo month-to-month
Vendor-checked27 Oct 2026 · Not independently tested
Summary
- 4documented differences
- 6documented the same for both
- 6documented for one tool only
- 2unknown for both
- Billing
- Mangools: Month-to-month billing
- Serpstat: Month-to-month billing
- Free plan
- Mangools: Yes · Free
- Serpstat: Unknown
- Free trial
- Mangools: Unknown
- Serpstat: Yes · 7 days, card required
- AI engines tracked
- Mangools: ChatGPT, AI Overviews, AI Mode, Gemini and Claude (confirmed from Mangools Basic, the lowest paid plan)
- Serpstat: ChatGPT and Gemini (confirmed from Team)
Documented differences
Both tools documented, and the support or plan differs.
- AI visibility monitoring
- Mangools: OfferedConfirmed from Mangools Basic, the lowest paid planAvailability on the free plan not verified.
- Serpstat: OfferedConfirmed from TeamAvailability on lower plans not verified.
- Citation and source tracking
- Mangools: OfferedPlan not specified
- Serpstat: PartialPlan not specified
Documented for one tool only
No documentation was found for the other tool. That is unknown, not a missing capability.
- Unknown for Mangools: Automated content generation, Technical site audit
- Unknown for Serpstat: Content optimization
Pricing
- The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.
- Plans
- Mangools:
- FreeFree
Limits of Free
No credit card required.
- Mangools Basic$61/mo month-to-month$37.70/mo billed annually$452.40/yr listed
Limits of Mangools Basic
No extra seats. AI Search Watcher PRO with 500 monitored prompts. 100 keyword research and 100 SERP lookups per 24 hours, 200 tracked keywords with weekly updates, 100k backlinks a month, 20 site analyses per 24 hours.
- Mangools Premium$81/mo month-to-month$52.70/mo billed annually$632.40/yr listed
Limits of Mangools Premium
3 extra seats. AI Search Watcher PRO with 500 monitored prompts. 500 keyword research and 500 SERP lookups per 24 hours, 700 tracked keywords with weekly updates, 500k backlinks a month, 70 site analyses per 24 hours.
- Mangools Agency$141/mo month-to-month$97.70/mo billed annually$1,172.40/yr listed
Limits of Mangools Agency
5 extra seats. AI Search Watcher PRO with 500 monitored prompts. 1,200 keyword research and 1,200 SERP lookups per 24 hours, 1,500 tracked keywords with daily updates, 1.2M backlinks a month, 150 site analyses per 24 hours.
- FreeFree
- Serpstat:
- Individual$69/mo month-to-month$50/mo billed annually$600/yr listed
Limits of Individual
5 projects, 100 searches a day, 10,000 keyword position checks, 30,000 pages to audit, 50,000 export rows. Multi-user access and API access are not listed on Individual.
- Team$129/mo month-to-month$100/mo billed annually$1,200/yr listed
Limits of Team
3 users, unlimited projects, 500 searches a day, 50,000 keyword position checks, 150,000 pages to audit, 250,000 export rows, 200,000 API credits a month, 1,500 AI Visibility checks a month. A higher-limit Team option (99,999 position checks) is priced separately.
- Team x2$209/mo month-to-month$169/mo billed annually$2,028/yr listed
Limits of Team x2
6 users, unlimited projects, 1,000 searches a day, 100,000 keyword position checks, 300,000 pages to audit, 500,000 export rows, 400,000 API credits a month, 1,500 AI Visibility checks a month.
- Agency$499/mo month-to-month$410/mo billed annually$4,920/yr listed
Limits of Agency
30 users, unlimited projects, 5,000 searches a day, 500,000 keyword position checks, 1,500,000 pages to audit a month, 2,500,000 export rows a month, 2,000,000 API credits a month, 1,500 AI Visibility checks a month, white label reports, phone support.
- Individual$69/mo month-to-month$50/mo billed annually$600/yr listed
- Prices last verified
- Mangools: 27 Oct 2026
- Serpstat: 27 Oct 2026
Capabilities
OfferedPartialPaid add-onNot offeredUnknown* Not yet verified
Not offered means the vendor says so. Unknown means we found no vendor documentation either way; the capability may still exist.
AI visibility4 differences · 3 documented for one tool only
- AI visibility monitoringDiffers
Evidence for AI visibility monitoring
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: Verified 27 Oct 2026 against vendor documentation Source for Serpstat
- Mangools: OfferedConfirmed from Mangools Basic, the lowest paid planAvailability on the free plan not verified.
- Serpstat: OfferedConfirmed from TeamAvailability on lower plans not verified.
- ChatGPT trackingDiffers
Evidence for ChatGPT tracking
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: Verified 27 Oct 2026 against vendor documentation Source for Serpstat
- Mangools: OfferedConfirmed from Mangools Basic, the lowest paid planAvailability on the free plan not verified.
- Serpstat: OfferedConfirmed from TeamAvailability on lower plans not verified.
- Google AI Overviews trackingOne side unknown
Evidence for Google AI Overviews tracking
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: No vendor documentation found.
- Mangools: OfferedConfirmed from Mangools Basic, the lowest paid planAvailability on the free plan not verified.
- Serpstat: Unknown
- Google AI Mode trackingOne side unknown
Evidence for Google AI Mode tracking
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: No vendor documentation found.
- Mangools: OfferedConfirmed from Mangools Basic, the lowest paid planAvailability on the free plan not verified.
- Serpstat: Unknown
- Gemini trackingDiffers
Evidence for Gemini tracking
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: Verified 27 Oct 2026 against vendor documentation Source for Serpstat
- Mangools: OfferedConfirmed from Mangools Basic, the lowest paid planAvailability on the free plan not verified.
- Serpstat: OfferedConfirmed from TeamAvailability on lower plans not verified.
- Claude trackingOne side unknown
Evidence for Claude tracking
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: No vendor documentation found.
- Mangools: OfferedConfirmed from Mangools Basic, the lowest paid planAvailability on the free plan not verified.
- Serpstat: Unknown
- Citation and source trackingDiffers
Evidence for Citation and source tracking
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: Verified 27 Oct 2026 against vendor documentationVendor notes: Shows when your domain is cited in Google AI Overviews, in Keyword Research and Site Analysis reports. Source for Serpstat
- Mangools: OfferedPlan not specified
- Serpstat: PartialPlan not specified
- AI competitor benchmarking
Evidence for AI competitor benchmarking
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: Verified 27 Oct 2026 against vendor documentation Source for Serpstat
- Mangools: OfferedPlan not specified
- Serpstat: OfferedConfirmed from TeamAvailability on lower plans not verified.
- Prompt tracking
Evidence for Prompt tracking
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: Verified 27 Oct 2026 against vendor documentation Source for Serpstat
- Mangools: OfferedConfirmed from Mangools Basic, the lowest paid planAvailability on the free plan not verified.
- Serpstat: OfferedPlan not specified
Content & publishing2 documented for one tool only
- Automated content generationOne side unknown
Evidence for Automated content generation
- Mangools: No vendor documentation found.
- Serpstat: Verified 27 Oct 2026 against vendor documentation Source for Serpstat
- Mangools: Unknown
- Serpstat: OfferedConfirmed from TeamAvailability on lower plans not verified.
- Automated publishing
Evidence for Automated publishing
- Mangools: No vendor documentation found.
- Serpstat: No vendor documentation found.
- Mangools: Unknown
- Serpstat: Unknown
- Content optimizationOne side unknown
Evidence for Content optimization
- Mangools: Verified 27 Oct 2026 against vendor documentationVendor notes: Free SEO Content Optimizer gives tips for an existing page from a focus keyword and connected Google Search Console data. Source for Mangools
- Serpstat: No vendor documentation found.
- Mangools: PartialPlan not specified
- Serpstat: Unknown
SEO researchNo documented differences
- Keyword research
Evidence for Keyword research
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: Verified 27 Oct 2026 against vendor documentation Source for Serpstat
- Mangools: OfferedConfirmed from Mangools Basic, the lowest paid planAvailability on the free plan not verified.
- Serpstat: OfferedConfirmed from Individual, the lowest paid plan
- Rank tracking
Evidence for Rank tracking
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: Verified 27 Oct 2026 against vendor documentation Source for Serpstat
- Mangools: OfferedConfirmed from Mangools Basic, the lowest paid planAvailability on the free plan not verified.
- Serpstat: OfferedConfirmed from Individual, the lowest paid plan
Technical SEO1 documented for one tool only
- Technical site auditOne side unknown
Evidence for Technical site audit
- Mangools: No vendor documentation found.
- Serpstat: Verified 27 Oct 2026 against vendor documentation Source for Serpstat
- Mangools: Unknown
- Serpstat: OfferedConfirmed from Individual, the lowest paid plan
BacklinksNo documented differences
- Backlink analysis
Evidence for Backlink analysis
- Mangools: Verified 27 Oct 2026 against vendor documentation Source for Mangools
- Serpstat: Verified 27 Oct 2026 against vendor documentation Source for Serpstat
- Mangools: OfferedConfirmed from Mangools Basic, the lowest paid planAvailability on the free plan not verified.
- Serpstat: OfferedConfirmed from Individual, the lowest paid plan
- Backlink building
Evidence for Backlink building
- Mangools: No vendor documentation found.
- Serpstat: No vendor documentation found.
- Mangools: Unknown
- Serpstat: Unknown
- Backlink monitoring
Evidence for Backlink monitoring
- Mangools: Verified 27 Oct 2026 against vendor documentationVendor notes: LinkMiner can filter backlinks to new or lost links. Source for Mangools
- Serpstat: Verified 27 Oct 2026 against vendor documentationVendor notes: New and lost backlinks are shown in charts and a Lost backlinks view, with the reason a link was lost. Source for Serpstat
- Mangools: PartialPlan not specified
- Serpstat: PartialPlan not specified
Integrations
- Google Analytics
- Mangools: Unknown
- Serpstat: Documented
- Google Search Console
- Mangools: Documented
- Serpstat: Documented
- Looker Studio
- Mangools: Documented
- Serpstat: DocumentedConfirmed from TeamAvailability on lower plans not verified.
- Public API
- Mangools: Documented
- Serpstat: DocumentedConfirmed from TeamAvailability on lower plans not verified.
“Unknown” means we found no vendor documentation for it, not that it is unavailable.
Who they are for
- Built for (vendor-stated)
- Mangools: Freelancers and consultants, Agencies
- Serpstat: Freelancers and consultants, Agencies, Small businesses, Ecommerce brands, SaaS companies
- Best suited for (SEOFinder editorial)
- Mangools:
- Freelancers and solo marketers (Mangools Basic: 200 tracked keywords, 500 AI prompts).
- Agencies that need daily rank updates and extra seats (Mangools Agency).
- Serpstat:
- Agencies and growing teams that need unlimited projects and API access (Team, from $129/mo).
- Freelancers starting out with core SEO tools (Individual: 5 projects).
Sources
Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.
Mangools
Full profile of MangoolsChecked 27 Oct 2026
Serpstat
Full profile of SerpstatChecked 27 Oct 2026
11 official sources
- serpstat.com/page/pricing-plans/
- help.serpstat.com/en/articles/14938644-serpstat-for-looker-studio
- help.serpstat.com/en/articles/14963789-indexing-inspection
- help.serpstat.com/en/articles/14974836-llm-brand-monitor-ai-brand-visibility-tracking
- serpstat.com/solutions/serpstat-for-smbs/
- serpstat.com/solutions/serpstat-for-ecommerce/
- serpstat.com/solutions/serpstat-for-saas/
- help.serpstat.com/en/articles/14895730-text-editor
- help.serpstat.com/en/articles/14772115-backlinks
- help.serpstat.com/en/articles/14935974-custom-reports
- serpstat.com/blog/serpstat-changelog/