SE Ranking vs Serpstat

• 6documented differences
• 6documented the same for both
• 5documented for one tool only
• 2unknown for both

Billing

SE Ranking: Month-to-month billing

Serpstat: Month-to-month billing

Free plan

SE Ranking: Unknown

Serpstat: Unknown

Free trial

SE Ranking: Yes · 14 days, no card required

Serpstat: Yes · 7 days, card required

AI engines tracked

SE Ranking: ChatGPT, AI Overviews, AI Mode and Gemini (confirmed from Core, the lowest paid plan)

Serpstat: ChatGPT and Gemini (confirmed from Team)

Documented differences

Both tools documented, and the support or plan differs.

Documented for one tool only

No documentation was found for the other tool. That is unknown, not a missing capability.

• Unknown for Serpstat: Content optimization, Content briefs, Content refresh

• The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.

Plans

SE Ranking:

• Core$129/mo month-to-month$103.20/mo billed annually
  Limits of Core

  10 projects, 1 manager seat, 2k keywords daily, 100 AI prompts tracked daily, 5 GEO research domains, 250k audited pages/month, 25K/mo API credits with MCP, 25 Content Marketing articles.

• Growth$279/mo month-to-month$223.20/mo billed annually
  Limits of Growth

  30 projects, 3 manager seats, 5k keywords daily, 250 AI prompts daily, 15 GEO research domains, 2M audited pages/month, 100K/mo API credits, 50 articles; adds historical data, page change monitoring.

• EnterpriseContact sales — Custom pricing
  Limits of Enterprise

  Full API access, advanced integrations.

Serpstat:

• Individual$69/mo month-to-month$50/mo billed annually$600/yr listed
  Limits of Individual

  5 projects, 100 searches a day, 10,000 keyword position checks, 30,000 pages to audit, 50,000 export rows. Multi-user access and API access are not listed on Individual.

• Team$129/mo month-to-month$100/mo billed annually$1,200/yr listed
  Limits of Team

  3 users, unlimited projects, 500 searches a day, 50,000 keyword position checks, 150,000 pages to audit, 250,000 export rows, 200,000 API credits a month, 1,500 AI Visibility checks a month. A higher-limit Team option (99,999 position checks) is priced separately.

• Team x2$209/mo month-to-month$169/mo billed annually$2,028/yr listed
  Limits of Team x2

  6 users, unlimited projects, 1,000 searches a day, 100,000 keyword position checks, 300,000 pages to audit, 500,000 export rows, 400,000 API credits a month, 1,500 AI Visibility checks a month.

• Agency$499/mo month-to-month$410/mo billed annually$4,920/yr listed
  Limits of Agency

  30 users, unlimited projects, 5,000 searches a day, 500,000 keyword position checks, 1,500,000 pages to audit a month, 2,500,000 export rows a month, 2,000,000 API credits a month, 1,500 AI Visibility checks a month, white label reports, phone support.

Prices last verified

SE Ranking: 26 Oct 2026

Serpstat: 27 Oct 2026

Google Analytics

SE Ranking: Documented

Serpstat: Documented

Google Search Console

SE Ranking: Documented

Serpstat: Documented

Looker Studio

SE Ranking: Documented

Serpstat: DocumentedConfirmed from TeamAvailability on lower plans not verified.

Make

SE Ranking: Documented

Serpstat: Unknown

Public API

SE Ranking: Listed* (not yet verified)

Serpstat: DocumentedConfirmed from TeamAvailability on lower plans not verified.

Wix

SE Ranking: Documented

Serpstat: Unknown

WordPress

SE Ranking: Documented (publishing)

Serpstat: Unknown

Zapier

SE Ranking: Documented

Serpstat: Unknown

“Unknown” means we found no vendor documentation for it, not that it is unavailable.

Built for (vendor-stated)

SE Ranking: Agencies, Enterprises

Serpstat: Freelancers and consultants, Agencies, Small businesses, Ecommerce brands, SaaS companies

Best suited for (SEOFinder editorial)

SE Ranking:

• Teams tracking thousands of keywords daily (2,000 on Core, 5,000 on Growth).
• Teams that also want AI-written content (25 articles a month on Core, 50 on Growth).

Serpstat:

• Agencies and growing teams that need unlimited projects and API access (Team, from $129/mo).
• Freelancers starting out with core SEO tools (Individual: 5 projects).

Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.