SEO platform for keyword research, rank tracking, site audits and backlink analysis.
Key facts
- Lowest listed plan
- $69/moIndividual plan
- Billing
- Month-to-month billing
- Free plan
- Unknown
- Free trial
- Yes, 7 days, card requiredPlans covered not recorded
- Prices last verified
- 27 Oct 2026
- Verification
- Vendor-checkedVerified 27 Oct 2026 against vendor documentation. Not independently tested.
What Serpstat does
An SEO platform with keyword research, site analysis, rank tracking, site audit and backlink analysis tools. Team and Agency plans add AI Visibility brand checks across AI models, plus API and MCP access.
Built for (vendor-stated)
- Freelancers and consultants
- Agencies
- Small businesses
- Ecommerce brands
- SaaS companies
SEOFinder editorial summary
Best suited for
- Agencies and growing teams that need unlimited projects and API access (Team, from $129/mo).
- Freelancers starting out with core SEO tools (Individual: 5 projects).
Strengths
- Keyword research, rank tracking, site audits and backlink analysis on every plan, from Individual ($69/mo).
- Team, Team x2 and Agency include 1,500 AI Visibility checks a month across ChatGPT, Gemini and other AI models.
- API access and an MCP server from Team (200,000 API credits a month).
Trade-offs
- The 7-day trial needs a card for a $1 verification charge and renews automatically unless cancelled.
- Multi-user access is listed from Team (3 users; 6 on Team x2, 30 on Agency); Individual has 5 projects.
- Extra AI Visibility checks cost $20 per 1,000 (minimum $40).
Strengths, trade-offs and fit are SEOFinder's editorial summary of Serpstat's own documentation, reviewed on 27 Oct 2026. They are not user reviews, and SEOFinder has not tested the product.
Serpstat pricing and plans
Vendor documentation, 27 Oct 2026. Checked against the vendor's own pages on the date shown. Not independently tested.Prices as listed by Serpstat; annual totals only where the vendor lists them. Lowest plans differ in limits between tools, so compare what each plan includes. How we check prices
| Plan | Month-to-month | Billed annually | Limits and inclusions (vendor-listed) |
|---|---|---|---|
| Individual | Month-to-month$69/mo | Billed annually$50/mo$600/yr listed | 5 projects, 100 searches a day, 10,000 keyword position checks, 30,000 pages to audit, 50,000 export rows. Multi-user access and API access are not listed on Individual. |
| Team | Month-to-month$129/mo | Billed annually$100/mo$1,200/yr listed | 3 users, unlimited projects, 500 searches a day, 50,000 keyword position checks, 150,000 pages to audit, 250,000 export rows, 200,000 API credits a month, 1,500 AI Visibility checks a month. A higher-limit Team option (99,999 position checks) is priced separately. |
| Team x2 | Month-to-month$209/mo | Billed annually$169/mo$2,028/yr listed | 6 users, unlimited projects, 1,000 searches a day, 100,000 keyword position checks, 300,000 pages to audit, 500,000 export rows, 400,000 API credits a month, 1,500 AI Visibility checks a month. |
| Agency | Month-to-month$499/mo | Billed annually$410/mo$4,920/yr listed | 30 users, unlimited projects, 5,000 searches a day, 500,000 keyword position checks, 1,500,000 pages to audit a month, 2,500,000 export rows a month, 2,000,000 API credits a month, 1,500 AI Visibility checks a month, white label reports, phone support. |
Paid add-ons
Serpstat capabilities
Checked against Serpstat's documentation on 27 Oct 2026 unless a row says otherwise; not independently tested. The plan column shows where a capability is confirmed, not that lower plans lack it.
- Offered10
- Partial2
- Paid add-on0
- Not offered0
- Unknown3
- * Not yet verified
| Capability | Availability | Confirmed plan | Evidence |
|---|---|---|---|
| AI visibility6 | |||
| AI visibility monitoringTracks brand mentions or citations in AI assistants and AI search answers. | Availability: Offered | Confirmed plan: Confirmed from TeamAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI visibility monitoringChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “It is included with Team, Team x2 and Agency plans — 1,500 checks per month at no extra cost. If you need more, extra checks cost $20 per 1,000, with a minimum top-up of $40.” Notes: 1,500 AI Visibility checks a month on Team, Team x2 and Agency; extra checks cost $20 per 1,000 (minimum $40). |
| ChatGPT trackingMonitors answers from ChatGPT. | Availability: Offered | Confirmed plan: Confirmed from TeamAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for ChatGPT trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Team and Agency plans include 1,500 brand checks across ChatGPT, Grok, Gemini and other AI models” |
| Gemini trackingMonitors Google Gemini answers. | Availability: Offered | Confirmed plan: Confirmed from TeamAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Gemini trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Team and Agency plans include 1,500 brand checks across ChatGPT, Grok, Gemini and other AI models” |
| Citation and source trackingShows which pages AI answers cite as sources. | Availability: Partial | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Citation and source trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “We've introduced a new capability to track when your domain or links from your site are cited within Google's AI Overview sections.” Notes: Shows when your domain is cited in Google AI Overviews, in Keyword Research and Site Analysis reports. |
| AI competitor benchmarkingCompares brand visibility against competitors in AI answers. | Availability: Offered | Confirmed plan: Confirmed from TeamAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for AI competitor benchmarkingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Competitor Insights — see how rivals are presented” |
| Prompt trackingTracks a defined set of prompts over time. | Availability: Offered | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Prompt trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Add monitoring queries — type them manually or click Generate to let the AI suggest relevant prompts ... Set up automated scanning — choose a schedule for recurring checks” |
| Content1 | |||
| Automated content generationGenerates drafts or full articles with AI. | Availability: Offered | Confirmed plan: Confirmed from TeamAvailability on lower plans not verified. | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Automated content generationChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “The Text Editor is Serpstat's AI-powered writing environment for creating articles, product descriptions, meta tags, and marketing copy. ... Available on Team plan and higher.” Notes: AI Text Editor with one-step article generation and a step-by-step Article Builder (title, outline, paragraphs) in 26 languages. Uses Tools credits. |
| Research2 | |||
| Keyword researchKeyword discovery with volume or difficulty data. | Availability: Offered | Confirmed plan: Confirmed from Individual, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Keyword researchChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Access to core features: Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis.” |
| Rank trackingMonitors positions in traditional search results over time. | Availability: Offered | Confirmed plan: Confirmed from Individual, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Rank trackingChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Access to core features: Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis. ... Position checks per month 10,000” Notes: Daily updates; desktop and mobile rankings; 10,000 position checks a month on Individual. |
| Technical SEO1 | |||
| Technical site auditCrawls a site to find technical and on-page issues. | Availability: Offered | Confirmed plan: Confirmed from Individual, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Technical site auditChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Access to core features: Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis. ... Pages to Audit 30,000” Notes: JavaScript rendering is listed from Team. |
| Backlinks2 | |||
| Backlink analysisExplores referring domains and link profiles. | Availability: Offered | Confirmed plan: Confirmed from Individual, the lowest paid plan | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink analysisChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Access to core features: Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis.” |
| Backlink monitoringAlerts on new or lost backlinks. | Availability: Partial | Plan not specified | Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested., details for Backlink monitoringChecked against vendor documentation on 27 Oct 2026. Not independently tested. Vendor wording: “Monitor link gains and losses: The dynamics graph and Lost Backlinks toggle let you track exactly when links were gained or lost — and why they disappeared.” Notes: New and lost backlinks are shown in charts and a Lost backlinks view, with the reason a link was lost. |
Unknown: 3 capabilitiesNo vendor documentation found either way. Unknown is not the same as Not offered.
Publishing
- Automated publishingPushes content directly to a CMS such as WordPress.
Content
- Content optimizationScores or guides content against ranking competitors.
Backlinks
- Backlink buildingHelps acquire new backlinks, for example through outreach tooling or link exchanges.
Integrations
4 verified in vendor documentation, 0 not yet verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Public APIConfirmed from TeamAvailability on lower plans not verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Looker StudioConfirmed from TeamAvailability on lower plans not verified.
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Google Search Console
- Vendor documentation. Checked against the vendor's own pages on the date shown. Not independently tested.Google Analytics
Sources
Official Serpstat pages read on 27 Oct 2026. These are the vendor's own claims; SEOFinder has not independently tested them.
- serpstat.com/page/pricing-plans/
- help.serpstat.com/en/articles/14938644-serpstat-for-looker-studio
- help.serpstat.com/en/articles/14963789-indexing-inspection
- help.serpstat.com/en/articles/14974836-llm-brand-monitor-ai-brand-visibility-tracking
- serpstat.com/solutions/serpstat-for-smbs/
- serpstat.com/solutions/serpstat-for-ecommerce/
- serpstat.com/solutions/serpstat-for-saas/
- help.serpstat.com/en/articles/14895730-text-editor
- help.serpstat.com/en/articles/14772115-backlinks
- help.serpstat.com/en/articles/14935974-custom-reports
- serpstat.com/blog/serpstat-changelog/
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