Semrush vs Serpstat

• 3documented differences
• 8documented the same for both
• 7documented for one tool only
• 1unknown for both

Billing

Semrush: Month-to-month billing

Serpstat: Month-to-month billing

Free plan

Semrush: Yes · Free

Serpstat: Unknown

Free trial

Semrush: Yes · 7 days

Serpstat: Yes · 7 days, card required

AI engines tracked

Semrush: ChatGPT, AI Overviews, AI Mode, Perplexity and Gemini (confirmed from Starter)

Serpstat: ChatGPT and Gemini (confirmed from Team)

Documented differences

Both tools documented, and the support or plan differs.

Documented for one tool only

No documentation was found for the other tool. That is unknown, not a missing capability.

• Unknown for Semrush: Backlink monitoring
• Unknown for Serpstat: Content optimization, Backlink building, Link-building outreach

• The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.

Plans

Semrush:

• FreeFree
  Limits of Free

  1 demo project, 10 reports per day.

• SEO$139/mo month-to-month$117.33/mo billed annually
  Limits of SEO

  5 websites, 500 keywords tracked daily, 'Basic keyword research and competitor analysis'. Lists AI visibility reports and custom prompt monitoring, with no prompt limit stated; the plan is not labelled 'SEO + AI Search'. 1 user seat included; additional users from $45/mo.

• Starter$199/mo month-to-month$165.17/mo billed annually
  Limits of Starter

  Semrush One tier. 5 websites, 500 keywords daily, 50 AI prompts daily, 1 domain for AI brand performance. 1 user seat included; additional users $45/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

• Pro+$299/mo month-to-month$248.17/mo billed annually
  Limits of Pro+

  Semrush One tier. Adds historical SEO data, content optimization, multi-location/device tracking, 100 AI prompts daily. 1 user seat included; additional users $80/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

• AdvancedContact sales — Custom pricing
  Limits of Advanced

  40+ websites, 5,000+ keywords daily, SEO share of voice, 'Advanced API data integration'. 1 user seat included; additional users $100/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

Serpstat:

• Individual$69/mo month-to-month$50/mo billed annually$600/yr listed
  Limits of Individual

  5 projects, 100 searches a day, 10,000 keyword position checks, 30,000 pages to audit, 50,000 export rows. Multi-user access and API access are not listed on Individual.

• Team$129/mo month-to-month$100/mo billed annually$1,200/yr listed
  Limits of Team

  3 users, unlimited projects, 500 searches a day, 50,000 keyword position checks, 150,000 pages to audit, 250,000 export rows, 200,000 API credits a month, 1,500 AI Visibility checks a month. A higher-limit Team option (99,999 position checks) is priced separately.

• Team x2$209/mo month-to-month$169/mo billed annually$2,028/yr listed
  Limits of Team x2

  6 users, unlimited projects, 1,000 searches a day, 100,000 keyword position checks, 300,000 pages to audit, 500,000 export rows, 400,000 API credits a month, 1,500 AI Visibility checks a month.

• Agency$499/mo month-to-month$410/mo billed annually$4,920/yr listed
  Limits of Agency

  30 users, unlimited projects, 5,000 searches a day, 500,000 keyword position checks, 1,500,000 pages to audit a month, 2,500,000 export rows a month, 2,000,000 API credits a month, 1,500 AI Visibility checks a month, white label reports, phone support.

Prices last verified

Semrush: 26 Oct 2026

Serpstat: 27 Oct 2026

Google Analytics

Semrush: Documented

Serpstat: Documented

Google Search Console

Semrush: Documented

Serpstat: Documented

Looker Studio

Semrush: Listed* (not yet verified)

Serpstat: DocumentedConfirmed from TeamAvailability on lower plans not verified.

Public API

Semrush: Listed* (not yet verified)

Serpstat: DocumentedConfirmed from TeamAvailability on lower plans not verified.

Wix

Semrush: Documented

Serpstat: Unknown

WordPress

Semrush: Documented

Serpstat: Unknown

Zapier

Semrush: Documented

Serpstat: Unknown

“Unknown” means we found no vendor documentation for it, not that it is unavailable.

Built for (vendor-stated)

Semrush: Freelancers and consultants, Small businesses, Agencies, Enterprises, Ecommerce brands

Serpstat: Freelancers and consultants, Agencies, Small businesses, Ecommerce brands, SaaS companies

Best suited for (SEOFinder editorial)

Semrush:

• Teams managing several websites (5 on SEO and Starter, 15 on Pro+).
• Competitor research in organic search.

Serpstat:

• Agencies and growing teams that need unlimited projects and API access (Team, from $129/mo).
• Freelancers starting out with core SEO tools (Individual: 5 projects).

Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.