Otterly.AI vs Semrush

Otterly.AI focuses on GEO & AI visibility; Semrush focuses on SEO platforms.

• 7documented differences
• 4documented the same for both
• 9documented for one tool only
• 1unknown for both

Billing

Otterly.AI: Month-to-month billing

Semrush: Month-to-month billing

Free plan

Otterly.AI: Unknown

Semrush: Yes · Free

Free trial

Otterly.AI: Yes · no card required

Semrush: Yes · 7 days

AI engines tracked

Otterly.AI: ChatGPT, AI Overviews, Perplexity and Copilot (confirmed from Lite, the lowest paid plan); AI Mode, Gemini and Claude as paid add-ons

Semrush: ChatGPT, AI Overviews, AI Mode, Perplexity and Gemini (confirmed from Starter)

Documented differences

Both tools documented, and the support or plan differs.

Documented for one tool only

No documentation was found for the other tool. That is unknown, not a missing capability.

• Unknown for Otterly.AI: Keyword research, Rank tracking, Technical site audit, Backlink analysis, Backlink building, Link-building outreach
• Unknown for Semrush: Content briefs

• The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.

Plans

Otterly.AI:

• Lite$29/mo month-to-month$25/mo billed annually
  Limits of Lite

  15 search prompts; 1 workspace; 3 recommendations per week; 1,000 GEO URL audits/month; no API/MCP/Data Studio connector; extra prompt packs not available. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members; daily tracking.

• Standard$189/mo month-to-month$160/mo billed annually
  Limits of Standard

  100 search prompts; can add up to 300 extra prompts ($99/month per 100) before moving to Premium; 2,000 API & 2,000 MCP requests/month; 5,000 GEO URL audits/month. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members and workspaces; daily tracking; Agent Analytics (200k events/month).

• Premium$489/mo month-to-month$422/mo billed annually
  Limits of Premium

  400 search prompts; 5,000 API & 5,000 MCP requests/month; 10,000 GEO URL audits/month; personal onboarding. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members and workspaces; daily tracking; Agent Analytics (1M events/month).

• EnterpriseContact sales — Custom pricing
  Limits of Enterprise

  Custom pricing; includes SSO, customizable prompt tracking, dedicated CSM.

Semrush:

• FreeFree
  Limits of Free

  1 demo project, 10 reports per day.

• SEO$139/mo month-to-month$117.33/mo billed annually
  Limits of SEO

  5 websites, 500 keywords tracked daily, 'Basic keyword research and competitor analysis'. Lists AI visibility reports and custom prompt monitoring, with no prompt limit stated; the plan is not labelled 'SEO + AI Search'. 1 user seat included; additional users from $45/mo.

• Starter$199/mo month-to-month$165.17/mo billed annually
  Limits of Starter

  Semrush One tier. 5 websites, 500 keywords daily, 50 AI prompts daily, 1 domain for AI brand performance. 1 user seat included; additional users $45/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

• Pro+$299/mo month-to-month$248.17/mo billed annually
  Limits of Pro+

  Semrush One tier. Adds historical SEO data, content optimization, multi-location/device tracking, 100 AI prompts daily. 1 user seat included; additional users $80/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

• AdvancedContact sales — Custom pricing
  Limits of Advanced

  40+ websites, 5,000+ keywords daily, SEO share of voice, 'Advanced API data integration'. 1 user seat included; additional users $100/mo each, plus $99/mo per added user for AI Visibility Toolkit access.

Prices last verified

Otterly.AI: 27 Oct 2026

Semrush: 26 Oct 2026

Google Analytics

Otterly.AI: Unknown

Semrush: Documented

Google Search Console

Otterly.AI: Unknown

Semrush: Documented

Looker Studio

Otterly.AI: DocumentedConfirmed from StandardAvailability on lower plans not verified.

Semrush: Listed* (not yet verified)

Public API

Otterly.AI: DocumentedConfirmed from StandardAvailability on lower plans not verified.

Semrush: Listed* (not yet verified)

Wix

Otterly.AI: Unknown

Semrush: Documented

WordPress

Otterly.AI: Unknown

Semrush: Documented

Zapier

Otterly.AI: Unknown

Semrush: Documented

“Unknown” means we found no vendor documentation for it, not that it is unavailable.

Built for (vendor-stated)

Otterly.AI: Small businesses, Agencies, Enterprises

Semrush: Freelancers and consultants, Small businesses, Agencies, Enterprises, Ecommerce brands

Best suited for (SEOFinder editorial)

Otterly.AI:

• Agencies reporting AI visibility to clients.

Semrush:

• Teams managing several websites (5 on SEO and Starter, 15 on Pro+).
• Competitor research in organic search.

Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.