Otterly.AI vs Surfer

Otterly.AI focuses on GEO & AI visibility; Surfer focuses on Content optimization.

• 9documented differences
• 3documented the same for both
• 5documented for one tool only
• 4unknown for both

Billing

Otterly.AI: Month-to-month billing

Surfer: Month-to-month billing

Free plan

Otterly.AI: Unknown

Surfer: Unknown

Free trial

Otterly.AI: Yes · no card required

Surfer: Yes · 7 days, card required

AI engines tracked

Otterly.AI: ChatGPT, AI Overviews, Perplexity and Copilot (confirmed from Lite, the lowest paid plan); AI Mode, Gemini and Claude as paid add-ons

Surfer: ChatGPT (confirmed from Standard); AI Overviews, AI Mode, Perplexity and Gemini (confirmed from Pro)

Documented differences

Both tools documented, and the support or plan differs.

Documented for one tool only

No documentation was found for the other tool. That is unknown, not a missing capability.

• Unknown for Otterly.AI: Keyword research, Rank tracking, Content refresh

• The lowest listed plans are not necessarily equivalent. Check plan limits before comparing prices.

Plans

Otterly.AI:

• Lite$29/mo month-to-month$25/mo billed annually
  Limits of Lite

  15 search prompts; 1 workspace; 3 recommendations per week; 1,000 GEO URL audits/month; no API/MCP/Data Studio connector; extra prompt packs not available. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members; daily tracking.

• Standard$189/mo month-to-month$160/mo billed annually
  Limits of Standard

  100 search prompts; can add up to 300 extra prompts ($99/month per 100) before moving to Premium; 2,000 API & 2,000 MCP requests/month; 5,000 GEO URL audits/month. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members and workspaces; daily tracking; Agent Analytics (200k events/month).

• Premium$489/mo month-to-month$422/mo billed annually
  Limits of Premium

  400 search prompts; 5,000 API & 5,000 MCP requests/month; 10,000 GEO URL audits/month; personal onboarding. Claude, AI Mode, Gemini are paid add-ons. Unlimited team members and workspaces; daily tracking; Agent Analytics (1M events/month).

• EnterpriseContact sales — Custom pricing
  Limits of Enterprise

  Custom pricing; includes SSO, customizable prompt tracking, dedicated CSM.

Surfer:

• Discovery$59/mo month-to-month$49/mo billed annually
  Limits of Discovery

  120 documents; Track 0 AI prompts; tracks 10 pages. 1 team seat.

• AI Search Analytics$95/mo month-to-month$82/mo billed annually
  Limits of AI Search Analytics

  AI visibility only: 50 AI prompts refreshed daily, 5 brand spaces; no content-creation documents listed. 5 team seats.

• Standard$119/mo month-to-month$99/mo billed annually
  Limits of Standard

  360 documents; Track 25 AI Prompts, refreshed weekly, across ChatGPT only. 3 team seats.

• Pro$219/mo month-to-month$182/mo billed annually
  Limits of Pro

  Track 50 AI Prompts, refreshed daily; adds Contentful integration, MCP. 5 team seats.

• Peace of Mind$359/mo month-to-month$299/mo billed annually
  Limits of Peace of Mind

  Track 100 AI Prompts, refreshed daily; unlimited* documents (fair usage policy); Zapier, API Access. 10 team seats.

• EnterpriseContact sales — Custom pricing
  Limits of Enterprise

  Talk to Surfer Expert; SSO, white-label, custom limits

Prices last verified

Otterly.AI: 27 Oct 2026

Surfer: 27 Oct 2026

Contentful

Otterly.AI: Unknown

Surfer: DocumentedConfirmed from ProAvailability on lower plans not verified.

Looker Studio

Otterly.AI: DocumentedConfirmed from StandardAvailability on lower plans not verified.

Surfer: Unknown

Public API

Otterly.AI: DocumentedConfirmed from StandardAvailability on lower plans not verified.

Surfer: Listed* (not yet verified)

WordPress

Otterly.AI: Unknown

Surfer: Documented (publishing)Confirmed from StandardAvailability on lower plans not verified.

Zapier

Otterly.AI: Unknown

Surfer: DocumentedConfirmed from Peace of MindAvailability on lower plans not verified.

“Unknown” means we found no vendor documentation for it, not that it is unavailable.

Built for (vendor-stated)

Otterly.AI: Small businesses, Agencies, Enterprises

Surfer: Agencies

Best suited for (SEOFinder editorial)

Otterly.AI:

• Agencies reporting AI visibility to clients.

Surfer:

• Agencies delivering on-page SEO.
• Teams producing many articles (360 documents on Standard, unlimited under a fair-use policy on Peace of Mind).

Each vendor's own pages, read on the dates shown. SEOFinder has not independently tested these products.